Following a discovery that the Public Relations Industry in Nigeria lacked the requisite data and insight to develop itself further, and do global standard work for clients and partners, Blackhouse Media’s (BHM) and Brentt Consulting launched Nigeria PR Report three years ago.
The Nigeria PR Report is the country’s first-ever annual report on Public Relations, dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the industry.
Today, the reports have become reference points in this industry that the founder/CEO of BHM Mr. Ayeni Adekunle, describes as now “in an emergency…”
In an email to TechEconomy.ng, Mr. Adekunle said that consumer habits continue to change unpredictably; competition from digital agencies and consulting networks is getting fierce, even as budgets continue to shrink hence they have opened the portal for the survey.
In his words: “It was based on the discovery that the industry lacked the requisite data and insight to develop itself further, and do global standard work for clients and partners.
“We began screaming in 2015, that #PRisDead, because we wanted to draw attention to the state of the profession; we wanted to force a conversation about our work and our people; and we wanted to play our part in the work everyone is doing to build the public relations industry of our dreams.
“Today, the dangers are more clear than they were in 2015: consumer habits continue to change unpredictably; competition from digital agencies and consulting networks is getting fierce, even as budgets continue to shrink.
“We’re now in an emergency: the need to prioritise data and strategy has never been more urgent. The need for us to expand the scope of public relations, demonstrate our expertise, and show measurable impact are some of what we must now consider.
“But we also need to get better understanding of talent management, business development, corporate governance, and technology if we are to attract and retain the kind of people, funding, and patronage that will push us from a struggling, endangered industry, into a multi billion dollar behemoth.
“I’m convinced that, it is possible, with everyone on board: the leaders and pathfinders of our industry, the new kids on the block, and the rapidly-growing ones coming behind”.
You can take a minute out of your busy schedule to fill the survey and participate on the discussions, and most importantly, for committing to doing the kind of work that’ll uplift the PR profession.