Leading authoritative publishing group, Business Hilights, weekend unveiled its App in Lagos to grow seamless news access and deepen value added services to current and prospective advertisers in Nigeria and across the world.
Business Hilights is an online business news channel conceptualized and structured to report and track on a daily basis; latest developments in critical business sectors of the economy to serve as a one stop news gateway for governments, foreign and indigenous investors.
It would be recalled that Business Hilights is a premium product of Media Hilights Integrated Company Limited (MHICL).
In his address during the launch, the publisher and chairman of the company, Prince Stan Okenwa said “The App was developed to deepened handy access, grow Nigerian and global traffic on the site so as to easily guide opinion leaders in business developments, investors and allied policy makers from time to time”.
“The feat was designed and developed by Business Hilights Digital Service Team in collaboration with Jservx Technologies.
Okenwa advised companies and leading government agencies to avail themselves the opportunity of the grossing traffic to advertise their goods and services or grow their media visibility to both Nigeria and global readership traffic.
Earlier in his demo presentation at the launch, the General Manger, Digital Services (GMDS) at MHICL, Mr. Joseph Anaeligbo, said “downloading the App is very simple because it is free. All you need to do is to switch on your data on your smartphone or device, open Google Play Store and type in Business Hilights”.
“Immediately Business Hilights pops up, click on it to download or install; you are good to go. You may wish to rate us after installing”.
Anaeligbo said “The App is updated daily with five stories made up of lead stories in each of the five leading categories on the website including Banking/Investments, ICT, Transportation, Energy and Industry”.
Continuing, he disclosed that Business Hilights publishes not less than 25 stories every weekday, saying “from just one of the five updated stories on the App, you can click on ‘Read More’ which will move you from the App to the main site (after an advert) from where you can access other stories, navigate, read, like and share”.
Anaeligbo revealed further that “With Business Hilights app you can share your favorite news by long pressing on the story on full page to reveal your share symbol.
“You can also download it by clicking this link. “We are working to make it available on other devices including (TV) and those running other OS platforms (iOS),” he disclosed.
Over 100 guests at the launch downloaded the App during the event with excitement.