Telecommunications giant, Globacom, has been recognised as one of the companies pioneering integration on the African continent.
Boston Consulting Group (BCG) said in a report entitled, ‘Pioneering One Africa: African Corporations Trail-blazing across the Continent’, that Globacom was listed as one of the six African companies driving the amalgamation of economic activities within the continent along with Dangote Group, Guaranty Trust Bank, Nigerian Breweries, United Bank for Africa and Jumia.
According to BCG, 150 companies were adjudged as trailblazers in the desire to achieve a more integrated Africa.”They consist of 75 Africa-based companies and 75 multinational companies that have established impressive track records in Africa and are contributing to further integration of the continent”, it explained.
The African pioneers were sourced from 18 countries on the continent including South Africa, Morocco, Kenya, Nigeria, Egypt, Côte d’Ivoire, Mauritius, Tanzania, and Tunisia. Others are multinational companies from France, the United Kingdom, and the United States, China, India, Indonesia, Qatar, and the UAE.
The report indicated that Globacom and the other listed companies are driving the process of economic integration on the continent in spite of the barriers of fragmentation which exist in Africa.
BCG highlighted eight factors that explain how these companies are making their impact felt on the continent. “These include the active expansion of their footprint across several African countries; building strong African brands, using local innovation to adapt to the African consumer; investment in local talent and developing people advantage; building local ecosystems and connecting Africa by facilitating the movement of people, goods, data, and information”.
Said BCG Senior Partner and co-author of the report, Patrick Dupoux: “Fragmentation in Africa is much greater than anywhere else in the world, and it adds significantly to the economic challenges facing countries that typically lack the critical mass to compete globally. Despite these barriers, we see more signs of economic integration with each passing month, quarter, and year. The primary drivers come from within the continent, led by African business.”
Lisa Ivers, another partner and report co-author, disclosed that “If the past decade has demonstrated anything, it’s that these companies are masterful at overcoming adversity. They’ve built impressive track records of creating value for themselves and advancing the development of the continent, and its many economies. They know that continuing to drive the integration of the African markets where they do business is one key way to pave the road to greater success.”
Globacom, Nigeria’s second national carrier, has built a reputation in the 15 years of its operations as an authentic and committed African brand offering innovative solutions in voice and data to its numerous individual and corporate customers across the nation. It also boasts an array of affordable and accessible products and services.