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Microsoft showcases how 4Afrika investments boost innovation in Nigeria

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An innovation-driven economy is a game changer – creating jobs, boosting economic growth and attracting investment.

Innovation is also the lifeblood of a growing SME sector. As Nigerian Vice President, Professor Yemi Osinbajo recently said: “Nigeria is a country hungry for innovation” to address developmental challenges including security, financial inclusion and employment.

Microsoft, through its 4Afrika Initiative, has been an innovation-enabler – both in Nigeria and across the continent – since 2013, by developing affordable access to the internet, digital skills and an environment that enables start-up success.

To mark the fifth year of 4Afrika, Regional Director, Amrote Abdella and Microsoft Nigeria Country Manager, Akin Banuso, hosted a showcase event for media in Lagos today, April 4, 2018.

They shared details around the history and impact of the initiative in the region, as well as broader insights on how Nigeria is progressing in terms of its digital transformation.

“Nigeria is an important innovation hub – one which is largely influencing the digital transformation of West Africa,” says Abdella. “As technology becomes a larger part of our lives, businesses and industries, it’s essential to ensure meaningful and inclusive adoption. This can only be achieved by ensuring that youth, entrepreneurs and governments have affordable access to the internet, relevant digital skills and opportunities for innovation. Our three-pronged approach is empowering every person and organisation to take advantage of the technological age.”

Investing in start-ups In partnership with the Tony Elumelu Foundation (TEF), 4Afrika is supporting entrepreneurs in the TEF Entrepreneurship Programme in Nigeria and across the continent. This support includes providing access to cloud-based software, new markets, technical and business training, and 1:1 mentorship. Start-ups in the programme can also apply to receive certified interns, who spend up to six months assisting with day-to-day operations.

The Initiative has also partnered with local innovation hubs, accelerators and SME enablers – including AfriLabs, DEMO Africa and Seedstars – to offer support and training, and identify high potential start-ups for investment. Some of the Nigerian start-ups 4Afrika has invested in include Gamsole, MyMusic and SpacePointe.

After winning a 4Afrika grant, Gamsole has been able to create new gaming titles every month, diversify their service offering, and grow their revenue. They were also exposed to Diamond Bank, where they developed Dreamville on Azure, a digital financial platform that lets youth plan their future, save, chat and develop their financial literacy – all while playing games.

MyMusic has integrated new technologies including cloud, data analytics, machine learning and augmented reality. This has enabled them to expand their user base to over 700,000 users and build a more intuitive experience for their users, including song recommendations and chat bots.

“Microsoft 4Afrika has given us the capacity to scale to larger infrastructure and services. This has enabled us to grow and expand faster as a business,” says Damola Taiwo from MyMusic. “Having just received a grant from 4Afrika, we have been able to initiate our growth and customer acquisition plans. We now have the tools and resources to explore more innovation and expand the functionality and reach of our products.”

In 2016, local internet service provider Ekovolt received a grant through Microsoft’s global Affordable Access fund. With the funding, Ekovolt, who provide bundled packages of internet and enterprise solutions to SMEs – is expanding their solution to reach more small businesses across Nigeria.

Since 2013, 4Afrika has established 15 TV white spaces connectivity projects in six African countries, reached 1.7 million SMEs, brought 500,000 SMEs online, trained over half a million Africans and supported hundreds of local start-ups, enabling them to secure $5.1 million in reciprocal funding.