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TaxiTv secures seed funding from Beta Ventures

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By Yinka Okeowo

TaxiTV, a Nigerian, Lagos based advertising-technology company has secured an undisclosed amount of funding in a seed round led by Beta.Ventures.

Founded in October 2017 by Akinbola Asalu, CEO, and Dami Osiyale, COO, TaxiTV provides a new advertising channel for corporate brands and SMEs to reach a new and premium audience.

Their technology entertains riders while on a trip and displays adverts from brands. TaxiTV uses screens installed inside Uber, Taxify and other ride-hailing service vehicles to reach their audience.

Other backers included Collins Onuegbu of SASWARE, Sam Senbanjo of Neon Ventures and several prominent individual investors.

The company intends to use the funds to scale, product development and improve its sales execution.

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