By Godslove Adagbonyin, Communications Manager at Kirusa
Mobile is now a key part of the marketing strategy for Nigerian businesses. But it doesn’t have to be limited solely to large companies.
Today, a world of mobile opportunity awaits for smart SMEs who are willing and able to get behind the mobile revolution and put a strategy in place. And it doesn’t have to require a huge commitment in terms of time or budget.
Here are four tried-and-tested mobile marketing quick wins that you can start implementing today.
The Flash call
Companies of all sizes traditionally devote much of their efforts to outbound marketing activities – pushing out messages and offers to prospects and customers through a variety of channels, including mobile of course.
However, mobile has a critical role to play in so-called inbound marketing – the art of creating pull from customers and prospects to build relationships and generate leads.
Just one example is the simple flash call – where a prospect is given a specific mobile number to use to express interest in a product; or pledge to a particular cause; enter a contest; vote for something they love or provide feedback on a company.
The consumer’s call is not answered so no calling charge is incurred. Instead your company grabs the caller’s number so that they can be either called back or provided with more information via text.
Getting a flash call campaign up-and-running couldn’t be easier. You simply buy a batch of mobile phone numbers (either long or short) and advertise them on printed materials such as billboards, posters, brochures, flyers, and even invoices.
Best of all, the success of a flash call campaign can be easily measured by simply tracing the calls made to the mobile numbers you’ve purchased.
2. Outbound Dialling
You don’t need expensive call center agents to reach out to customers via mobile technology. It’s now very easy for companies to send customised voice messages to large groups of customers and prospects.
These messages can be used to provide information about new products and special deals; or to check on customer orders and activity.
3. SMS Tagging
Many of us are bombarded with promotional text messages from multiple (and sometimes unknown) sources. As a result, we activate DND lists, and get used to ignoring these messages.
So how can you ensure that your promotional SMS gets opened and viewed by the recipient? One solution is SMS Tagging, a unique service that sends your message as part of a transactional SMS from the prospect’s operator.
Because this message comes from a trusted source (the operator) it is far more likely to be viewed – and acted upon.
In the past, SMS Tagging could be difficult to deploy because operators didn’t make it easy. However, this has now changed with the advent of CPaaS, which leads me neatly onto my next tip…
This acronym stands for Communications Platform as a Service. It’s a cloud-based platform that provides companies with an easy and cost-effective way to communicate with customers and prospects via SMS, voice, email and chat.
Most importantly, it does all this without the need to build expensive and time-consuming backend infrastructure and interfaces.
In fact all the examples outlined above – Flash Calling, SMS Tagging and outbound dialling – are extremely easy to conduct using a CPaaS system.
The infrastructure is established and ready to use, along with the necessary relationships – for example with all the Nigerian and West Africa’s operators. It’s a genuine plug-and-play solution.
Taking the first steps to success…
There has never been a better time for Nigerian SMEs to benefit from mobile marketing technology. Campaigns are now very easy to deploy, manage, monitor and measure.
As the industry evolves, companies like Kirusa are now enabling smaller organisations to conduct successful mobile marketing campaigns using the CPaaS and so avoiding the need for a huge capital investment.
Kirusa has been active in Nigeria and West Africa for 6+ years and is known for the high-quality voice over data services that it provides for Mobile Network Operators.
The company has used its R&D team and existing expertise to develop Kirusa Konnect – a family of voice and message-based tools that organisations of all sizes can use to create unique and meaningful mobile communications campaigns for their target audiences.
For more information, to arrange a free trial or to receive a demo visit https://konnect.kirusa.com/
How Kade Keyo is breaking down the basics of running a business, offering supports where needed
Early 2018, Kade Keyo introduced a singular product called ‘Community’ which embodied the composition of various solution modules.
Since then, they have evolved to repackage each product module to the specific demographic with the problems they aim for the solutions to solve.
TechEconomy.ng, approached the Founder, Mr. Tanho Attah at their Surulere office in Lagos; he went down memory lane on how the team projected to the future. Even with the Coronavirus (COVID-19) Pandemic, Kade Keyo is still impacting businesses.
According to him, Kade Keyo remains focused on the broad vision which is “to allow people to see our solutions and plug into the opportunities that they create, giving them more freedom to enjoy life and its little pleasures…”
One brand at a time, KADE KEYO intends to create businesses that serve clients with top quality and train the employees with the utmost respect for the customer needs.
How do they intend to achieve these?
Kade Keyo has business modules that are uniquely designed to offer support to clients. Some of these models are:
Business Services: This entails a simple business consulting, redesign and management service, accessible to all business owners, current and intending, who require professional help in running a sustainable business.
Partnerships: A service that allows individuals to directly partner with us on our operations which include features like Affiliate partnership, Financial partnership, Equity partnership and Venture partnership options.
Projects: “With our projects, people can participate in projects we embark on which cover a variety of focuses, as well as engage us to help them activate their own. One of such project is the success story of the “After the Dream” concert, held at the MUSON centre in February, 2015 for a client called Rantique productions, who at the time were looking to produce a concert for the ‘Iwe Kiko’ cross-over opera singer, Ranti”, said Mr. Attah.
Kade Keyo’s plug and play products:
In continuing the progress, Kade Keyo have introduced plug and play products that our clients can engage with on a very simple access process.
Some of them are:
A simply designed sales solution platform that allows any business owner to rapidly increase sales using our sales network.
This platform also provides opportunities for people to earn extra income by becoming Sales Agents.
This financial partnership product allows people to become a part of our success as a company, being able to acquire Grow Fund units at an available listed price and earn real yields from their partnership, month on month leading up to a capitalizing growth value at the end of its tenure cycle.
This program allows any business owner to present a pitch to prospective investors and access real-time funding and/or partnerships from interested investors who could be both professional investors or private individuals.
Business Fit creates a regular business class in an informal setting, breaking down the basics of running a business successfully, earning profit and maximizing opportunities. The goal of the business fit program is to enable more business owners find success in operating their various businesses.
When asked about Kade Keyo’s vision 2020 and beyond, Mr. Attah said:
“Due to recent activities, we have evolved a large portion of our operations to a fully remote work model, allowing our employees to work remotely, in conditions favourable to their daily work needs and personal lives. As such, a large part of our company operates digitally.
“In order to serve our clients more efficiently, we would be creating a series of KADE KEYO solution centres, which will act as a direct interface between the company and our clients.
The solution centres will work as a simple access menu list where clients can walk-in, both digitally and physically, and request the solutions that have been best tailored to fit their needs. The first solution centre is already live and active and can be found online at @sckadekeyo or [email protected], but will be officially announced on August 1, 2020, with a few more centres to follow shortly after”.
Beyond, Kayo Kade intends to do this, one brand at a time, and have focused their recent investment efforts on two industries: Agriculture and Technology.
“With this, we have invested in setting up 2 ventures with a few more to follow before the end of this year, while opening one of them to private partnership for interested parties.
“They are as follows: TBX Farms: A fully functional citrus farm, focused on cultivating, processing and trading citrus crops. Investments can be bought in at 180,000 ngn per 1%, which we will soon close as we are running out of available units up for sale
“Our second target venture, is an aggregate venture between agriculture and technology, with an investment in multiple millions, primarily funded by Kade Keyo and our private partners. Updates on this venture will be announced when we are ready to go public”.
In all, Kade Keyo is highly focused on value addition to businesses. You can take these opportunities too to rave-up your services.
Kade Keyo can be reached via: [email protected] or call 08120398309.
Sophos Survey: 86% of Nigerian organizations fall victim to public cloud cybersecurity incidents
Ransomware and malware, exposed data, compromised accounts, and cryptojacking to blame;
GDPR shows promise with Europeans suffering least
A new report, The State of Cloud Security 2020, a global survey from next-generation cybersecurity leader Sophos, shows more than eight in ten (86%) organizations from Nigeria experienced a public cloud security incident in the last year – including ransomware (34%), other malware (43%), exposed data (57%), compromised accounts (46%), and cryptojacking (26%).
Globally, organizations running multi-cloud environments are greater than 50% more likely to suffer a cloud security incident than those running a single cloud.
Europeans suffered the lowest percentage of security incidents in the cloud, an indicator that compliance with General Data Protection Regulation (GDPR) guidelines are helping to protect organizations from being compromised.
India, on the other hand, fared the worst, with 93% of organizations being hit by an attack in the last year.
“Ransomware, not surprisingly, is one of the most widely reported cybercrimes in the public cloud. The most successful ransomware attacks include data in the public cloud, according to the State of Ransomware 2020 report, and attackers are shifting their methods to target cloud environments that cripple necessary infrastructure and increase the likelihood of payment,” said the Principal Research Scientist at Sophos, Chester Wisniewski. “The recent increase in remote working provides extra motivation to disable cloud infrastructure that is being relied on more than ever, so it’s worrisome that many organizations still don’t understand their responsibility in securing cloud data and workloads. Cloud security is a shared responsibility, and organizations need to carefully manage and monitor cloud environments in order to stay one step ahead of determined attackers.”
How organisations unintentional open door: How attackers break in
Accidental exposure continues to plague organizations, with misconfigurations exploited in 64% of reported attacks in Nigeria.
Detailed in the SophosLabs 2020 Threat Report, misconfigurations drive the majority of incidents and are all too common given cloud management complexities.
- Despite this, only around a quarter of organizations (25%) from Nigeria say lack of staff expertise is a top area of concern.
Data from Sophos Cloud Optix, a cloud security posture management tool, further reveals that globally 91% of accounts have overprivileged identity and access management roles, and 98% have multi-factor authentication disabled on their cloud provider accounts.
Where is the silver lining?
- Nearly all respondents (97%) from Nigeria admit to concern about their current level of cloud security, an encouraging sign that it’s top of mind and important.
- Appropriately, “Identifying and responding to security incidents” tops the list of security concerns for nearly half of respondents (45%) followed by “managing access to cloud accounts” and
- “data leaks” (32% and 32% respectively).
- Interestingly only 54% of respondent from Nigeria say they have full awareness of their cloud assets
- And 22% say they are aware of only a minority.
What you should know about this Survey
The State of Cloud Security 2020 report highlights findings of an independent survey conducted by Vanson Bourne among more than 3,500 IT managers across 26 countries in Europe, the Americas, Asia Pacific, the Middle East, and Africa that currently host data and workloads in the public cloud.
The full report, along with a detailed list of cloud security recommendations, is available HERE.
Sophos also offers you the opportunity to take control of your cloud security with a free inventory assessment and security check
See the full report on the threat landscape and trends in the SophosLabs 2020 Threat Report
Here is also the Sophos’ recent global survey, The State of Ransomware 2020, which finds 59% of successful ransomware attacks involved data in the public cloud
Sophos’ superiority in global cybersecurity market
As a worldwide leader in next-generation cybersecurity, Sophos protects more than 400,000 organizations of all sizes in more than 150 countries from today’s most advanced cyber threats.
Powered by SophosLabs – a global threat intelligence and data science team – Sophos’ cloud-native and AI-powered solutions secure endpoints (laptops, servers and mobile devices) and networks against evolving cyberattack techniques, including ransomware, malware, exploits, data exfiltration, active-adversary breaches, phishing, and more.
Sophos Central, a cloud-native management platform, integrates Sophos’ entire portfolio of next-generation products, including the Intercept X endpoint solution and the XG next-generation firewall, into a single “synchronized security” system accessible through a set of APIs.
Sophos has been driving a transition to next-generation cybersecurity, leveraging advanced capabilities in cloud, machine learning, APIs, automation, managed threat response, and more, to deliver enterprise-grade protection to any size organization.
Sophos sells its products and services exclusively through a global channel of more than 53,000 partners and managed service providers (MSPs).
Sophos also makes its innovative commercial technologies available to consumers via Sophos Home.
Two residents arraigned for theft of energy on Ikeja Electric Network
A mother and her daughter, residents of Fatokun Street in Abule Taylor, off Abeokuta Expressway, Lagos, have been arraigned before Ogba Magistrate Court for alleged energy theft under the Ikeja Electric network.
The duo of Latefat Shofidiya, 65 and Ekundayo Taiwo, 40 were nabbed, after initially absconding from their residence, for allegedly stealing power supply by illegally tapping from a source and passing it underground for more than a hundred meters, right into their home.
The video of the theft showing staff of Ikeja Electric uprooting a long and shallow dug, hidden cable passing through the ground, went viral a few weeks ago.
They were arraigned before Magistrate Ogunsanmi of Ogba Magistrate Court 2, on a three count charge bothering on Conspiracy to commit felony punishable under section 411 of the Criminal Law of Lagos State; Unlawful tampering with the private property of Ikeja Electric Plc. contrary and punishable under Section 340 of the Criminal Law of Lagos State; and unlawful underground connection of electricity punishable under Section 52 of the Lagos State Electric Power Sector Reform Law, 2018.
The Defendants pleaded not guilty to all counts and were granted bail in the sum of N200, 000 and two sureties in the like sum. Address of sureties to be verified by court officials. They were consequently remanded pending the perfection of the bail conditions and the case was adjourned to 12th August, 2020 for hearing.
While commenting on the issue, Ikeja Electric’s Head of Corporate Communications, Felix Ofulue pointed out that energy theft was a major challenge bedeviling the power sector. According to him, “apart from the illegality and the negative impact of the activity on the bills of neighbors, it is also a major safety threat. That is why we deploy legal means to address the anomaly”
He advised customers to desist from acts that are inimical to the progress of the sector and habits that can hamper excellent service deliver.
He also commended the security agencies for providing dependable support and for the role they play in protecting IE infrastructure against theft and vandalism.
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