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ORide appoints Osagie Alonge director of Growth as competition gets stiffer in the bike-hailing sub-sector



Osagie Alonge
Former editor-in-chief of Pulse Africa and former Chief Correspondent of, Osagie Alonge has been announced as the New Director of Growth, ORide.

The Bike-Hailing Section of the Transport Industry in Lagos, Nigeria might be seen as saturated with the likes of Max.NG and GOkada.NG. However, this perception seems not to have deterred the new Bike-Hailing Outfit, ORide from joining the train. Though new, the startup is perceived to be a major competition for GOkada, which is considered the leading Bike-Hailing Service.

Max.NG, launched in 2015 and founded by two Alumni of Massachusetts Institute of Technology (MIT), Chinedu Azodoh and Adetayo Bamiduro, came into the sphere, providing an option to ease the traffic problem in Lagos State. This welcome innovation was made possible by the app, where the riders can be requested for.

Three years later, in 2018, GOkada was launched and founded by Co-CEOs Fahim Saleh and Deji Oduntan.

Deji Oduntan recently stepped down as CEO and Rise Capital Director and former Co-founder and CEO of Jobberman, Ayodeji Adewunmi took his place. The startup came with the different angle of giving the users the option to hail one of the GOKada bikes and the power to report a rider.

GOkada also, recently, raised a $5.3-million Series-A round led by San Francisco-based Rise Capital. This investment is expected to help GOkada explore new verticals of business growth.

ORide, after watching from the lines and putting the needed infrastructure and arrangements in place, launched officially on 27 May 2019, and the question arises in the mind as to what ORide would do differently and one wonders what else there is to disrupt.

ORide, however, has no directly recognized founder, as it is an arm of the OPay Digital Services. OPay is a fintech platform which is owned by the popular browser company, Opera. OPay is the digital package of Opera, focused on Africa.

The OPay Fintech is into other businesses and ORide is the new venture from the Fintech hub. This means that ORide has the backing of adequate funding to push its reach and break new boundaries.


Also, ORide is more than an app for requesting bikes. It is also used to send and receive money.

This means that ORide is a business which goes beyond just transportation and that might be a tough competition for its competitors to beat. ORide presently offers all rides within Lagos lower than N3000 at the singular sum of N100 for the month of June 2019.

These developments and discounts would undoubtedly shake some users’ loyalty to other bike-hailing services.

While ORide obviously plans to give other bike-hailing services a run for their money, only time will reveal the outcome of the inevitable competition.

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