MultiChoice Nigeria has announced several initiatives geared at boosting both the Lagos State Government and the Federal Government’s goals of cushioning the effect of the COVID-19 pandemic in Nigeria.
Multichoice Nigeria is the parent company of two of Nigeria’s popular pay-tv services. The satellite TV providers, DSTV and terrestrial TV providers, GOTV.
The company’s contributions include; a cash donation of 50 million Naira and 200 Million Naira to the Lagos State Government and the Federal Government’s respectively, a donation of verified testing kits measuring up to 10,000 test kits to the NCDC, investments in announcements of tips for COVID-19 prevention made available in Nigeria’s three major languages of Igbo, Yoruba and Hausa and inventory approval worth well over 550 Million Naira that is meant to highlight the NCDC’s helplines and public service announcement broadcast on over 10 channels on both GOTV and DSTV.
The company is also going to pay a number of creative professionals engaged by MultiChoice who have had their production disrupted by the COOVID-19 scourge. MultiChoice is committing as much as 400 Million Naira to this cause.
Multichoice has said that it donated testing kits because some of the most affected countries have been hit hard were hit because of the unavailability of supplies for medical personnel and the unavailability of test kits.
It also said that the Nigerian creative industry has been one of the most affected sectors as productions have been stopped abruptly in light of government-advised lockdowns and social distancing.
Consequently, MultiChoice’s donation to the COVID-19 cause, in tandem with its principle as an organization with corporate responsibility, is targetted at helping the government in arresting the COVID-19 pandemic and minimizing its resultant effect on the Nigerian economy.
Mr. Adewunmi Ogunsaya (SAN), who is the chairman of MultiChoice Nigeria, had this to say about the donation: “We are donating 10,000 certified test kits to support the great work being done by the Nigeria Centre for Disease Control (NCDC) and the Federal Ministry of Health. In addition to these, we are also contributing N250 million to the Federal and Lagos State Governments’ efforts in providing adequate healthcare delivery facilities to fight COVID-19. We are doing this because we recognize the impact that the COVID-19 pandemic has on Nigerians and the economy. We hope our contributions to NCDC, the Federal and State Governments, alongside other donations, will go a long way towards effective management of the outbreak.”
In addition, John Ugbe, the Chief Executive Officer of MultiChoice Nigeria said; “We have committed N550million worth of inventory to public service announcements in our indigenous languages in addition to English and Pidgin to ensure that every Nigerian understands how to prevent COVID-19 or call for help through the NCDC helplines. Also, the creative industry salary payment of up to N400 million will offer a much needed financial reprieve for producers, actors, and technical talent currently contracted to MultiChoice Nigeria, whose livelihoods have been disrupted by the pandemic.”