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Apple acquires AI startup to improve Siri’s data



Siri app
Apple Siri app - Image Credit: iMORE
Apple announced that it’s buying a man-made Intelligence (AI) startup to enhance its Siri performance.

Apple which confirmed this to Bloomberg said it recently acquired Inductiv, a Waterloo, Ontario, Canada-based company that uses AI to correct data which, in turn, improves machine learning.

According to Bloomberg, the corporate didn’t elaborate on its plans and relied on its standard response that it “buys smaller technology companies from time to time,” but Siri appears to be the main target.

The iPhone maker appears to be focused on improving its voice assistant’s understanding as these days, last acquiring Voysis to spice up language comprehension. Cleaner data would go an extended way toward that goal by reducing the probabilities that garbage information confuses Siri.

Apple has been determined to upgrade Siri in recent times, and made waves when it hired Google’s former AI leader John Giannandrea thereupon upgrade in mind.

With that said, it’s going to be a long time before Giannandrea and purchased startups like Inductiv reveal what they shall do. Apple has been gradually rolling more AI into its products through features like Deep Fusion, but Siri still incorporates a ways to travel before it fully competes with the likes of Amazon’s Alexa or Google Assistant, according to the report.

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