Social media users across Africa are currently in a very thrilling mood following the launch of the continent’s first-ever social media ranking app.
The app called SocialCred, was launched this weekend by Lagos-based marketing technology startup, Plaqad.
SocialCred which has already been downloaded over 5000 times since its launch on Saturday, June 6, 2020, provides users a fun and engaging way to measure their level of influence by tracking the rate of engagement they have with their followers and other users on social media.
With access to top social media platforms Instagram, Twitter, and YouTube, SocialCred measures metrics such as average engagement rate, impressions, even average audience sentiment and uses data collated to allocate a rank to each user. Ranks on the app range from fancy titles such as A-Lister, Big Shot to Newbie, and Upcoming Influencer.
For each rank received, each user gets an appropriate badge that showcases their rank and can be shared with friends on their social media timeline or via direct message.
Speaking about the amazing reception the app has received, Plaqad CEO, Gbenga Sogbaike, whose company just turned 3 years less than a month ago, said that he and his colleagues have been blown away by the frenzy the app has created across Africa. In his words; “we expected that people would use and love the app because people love popularity and online clout is now a big thing, but we didn’t expect the surge we have seen.”
He further likened the level of interests they have seen with the app to what they experienced when they launched their Campus Ambassador Program late last year, which pushed their influencer and content creator base to over 15,000.
Plaqad remains the leading influencer marketing platform in Nigeria, with strong footprints in other West African countries.
Playing in a market that is estimated by the Financial Times to reach $15 billion in value by 2022, Plaqad has very well positioned itself to get a good share of that value, even as it continues to expand into other African countries with tools like SocialCred.
Beyond SocialCred, the company has a suite of tools that are used by brands looking to get more engagement and visibility among their audience.
This suite of tools has made Plaqad’s online platform the one-stop-shop for brands looking to build a seamless relationship with content creators, social media influencers, and media publishers.
To date, Plaqad’s community of creators have published over 25,000 pieces of content on social and web platforms across four continents, with the company directly paying out over $570,000 to members for hundreds of campaigns, thus monetizing their content.
With this in mind, most Africans who have already tried out the SocialCred app will be looking out for ways to monetize the influence the app shows they have. While Plaqad might have created the app just for fun, some users believe it has shown them the possibility of doing more with the engagement they drive within their circles, especially as more brands are beginning to trust micro-influencers to get them into niche markets.
Research by analytics firm InfluencerDB, shows that micro-influencers might be leading the way for effective influencer marketing.
The study conducted by the firm showed that engagement rate became higher with fewer followers, as influencers with 5,000 to 10,000 followers had 6.3% engagement, while those with 1,000 to 5,000 followers had as much an 8.8% engagement rate.
SocialCred’s unique compare feature makes it easy to make a case around this, as users can note only rank themselves using the app, but can rank other social media users, as well as compare their numbers with those of popular influencers, even celebrities.
Plaqad expects to see more downloads in the coming days and weeks and will be keen to analyze user data to see what matters most to users as they focus on earning social media bragging rights.