Many financial services claim to adopt an omni-channel approach but more often than not, the reality is that, whether the user is being onboarded via the website, mobile app, USSD or in-person (agent /banking hall), these channels are designed with inbuilt flaws, that needs constant optimization.
“At Appruve our goal is to make it easy for your users to be onboarded with as little friction as possible while preventing bad actors from accessing your service/product.” says the CEO at Appruve, Paul Damalie.
With a focus on onboarding, Appruve- a global tech company, providing tools to verify the identities of individuals and businesses across Africa easily, is on a quest to find why even though the “sign up” phase is essential, most users drop out during this stage.
To understand the process better, Appruve joined forces with YUX- a leading pan-African design firm and Looka- a market research platform to write a report on digital onboarding experiences of users via digital channels across Africa, with a focus in Accra. Included in the report;
- How security perception and ease of usage influences users in giving out correct personal data.
- How user experience influences users to choose applications
- Strategic insights into onboarding preferences.
You can download a copy of the report here.