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BHM invests N100 million in industry digital resource

…Launches Qomms to replace its pioneer PR App

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BHM
BHM CEO, Ayeni Adekunle

BHM, today, Saturday, August 29, 2020, announced it is investing N100 million, over the next couple of years, in a digital resource that will transform public relations and comms in Africa.

This intervention, according to the company, is an important step in solving the industry’s several pain points. And it will replace the company’s already existing BHM App which was introduced in 2014.

Undoubtedly, this revolutionary application, Qomms will also serve as a pool of resources for the public relations practitioners as it is an upgraded application designed to meet the information needs of practitioners around the continent, and elsewhere.

With this digital intervention, BHM is repositioning itself to solve some of the most painful problems facing public relations and communications today including education and training, recruitment, measurement, standardization, compensation, and networks.

Speaking on BHM Qomms, was the CEO and Founder of BHM, Ayeni Adekunle, who had this to say – ‘At BHM, we have a duty to not only contribute to the industry, but also to activate resources that will solve problems in our field. Qomms is set to revolutionize the industry and we are excited to be at the forefront of this.”

Over the years, BHM has earned an enviable reputation from the impressive work done for a number of brands across various industries, as well as for its brilliant use of social media and its contribution to the PR Industry. The agency has consistently put out a compendium of research pieces which include four editions of Nigerian PR Report as well two editions of the “Concept of Virality” published in 2016 and 2020.

BHM Group is also the parent company of Info Digital Africa (ID Africa), a creative marketing communications, digital media and technology company and Plaqad – a tech startup that uses marketing, technology and a community of social advocates to solve marketing communications problems.

…Launches Qomms to replace its pioneer PR App

Similarly, the leading global media and public relations agency, is introducing another digital resource intervention called BHM Qomms.

This initiative is designed as a problem-solving application to make PR resources accessible to professionals in the industry.

In 2012, BHM raised a team of software and content developers to develop the BHM App, which is the pioneering PR mobile application in Nigeria.

The BHM App is an interactive app which offers information at the fingertips. Many users had been excited with this technology that aids access to media directory, agencies database, news hub, workshop videos and more.

Undoubtedly, this revolutionary application Qomms will also serve as a pool of resources for the Nigerian public relations practitioners as it is an upgraded application designed to meet the information needs of the app users in Nigeria.

From training to recruitment as well as networking, the emergence of BHM Qomms affirms the organisation’s leadership role in the Nigerian PR industry.

With this digital intervention, BHM is repositioning itself to solve some of the most painful problems facing public relations and communications today including education and training, recruitment, measurement, standardization, compensation, and networks.

As BHM Qomms replaces the BHM App, the company is committing an initial N100 million over the next couple of years to build the platform. 

In December 2019, BHM received The Best Innovation in PR Practice Award from the Nigerian Institute of Public Relations (NIPR) Lagos Chapter in recognition of the agency’s effort at pushing the envelope of public relations using technology.

The 360-degree traditional and digital PR agency is committed to providing upscale solutions for clients and stakeholders.

Another initiative from the company was Nigeria’s first-ever Annual PR Industry Report in 2016, a compendium of quantitative and qualitative research augmented by industry-wide perspective and knowledgeable commentary concerning PR practice in Nigeria. 

In the words of the Mr. Adekunle, said the goal of the Nigeria PR Report is to “purposefully place Nigeria on the global PR map by producing annual analyses; giving insights into tools, trends, campaigns, and issues the industry should pay attention to”. The company has since released multiple editions of the report, the latest being the 2020 version, publicly presented on August 29.

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