BY: Chisom ADA
Multiple award-winning singer and icon, 2Baba is set to host the next celebrity auction in support of NACK Apparel partnership with HelpNow COVID Initiative, to benefit people living in Lagos.
The auction, which is billed for Friday, the 7th of August at 8pm WAT, will hold live at 2Baba’s Instagram page and beam simultaneously on Nigerian entertainment television HipTV. Popular comedian and OAP, Nedu aka NeduWazobia is the designated auctioneer of the day.
As individuals and communities find ways to recover from the economic consequences of the COVID-19 pandemic, leading clothing brand, NACK (Nigerian Articulate Culture Kollection) in conjunction with HelpNow, an initiative of Softcom and a group of corporate partners, have stepped up their commitment towards supporting and uplifting 2 million people living in Lagos, who have been badly hit at this critical time.
This collaboration aims to get 20 Extraordinary Nigerians who have distinguished themselves in different endeavors to sign on NACK’s LXN Jerseys. These autographed jerseys will be auctioned via social media and all proceeds will go to Helpnow.ng towards getting support to the neediest in Lagos state.
The first signed jersey was put up recently by renowned comedian Basket Mouth on his Instagram page where he encouraged fans and friends to support the laudable initiative which aims to get help to 2 million Lagosians.
HelpNow has so far raised over 11 million Naira which has already been disbursed to over 2000 households and they have resolved to ensure that the target is met.
Speaking to the collaboration, Yomi Adedeji, CEO of Softcom and Convener of Helpnow disclosed that the initiative was an avenue to provide succor to vulnerable people that have been negatively impacted by the pandemic and urgently need help.
According to him: “The pandemic is no respecter of person, age, religion or social status yet, its effects are not equal across board. Millions are literally struggling to eat and while we can’t help everyone, we believe everyone can help someone. This is why HelpNow was created, providing a platform for everyone to contribute their quota in supporting those most vulnerable amongst us. We believe this collaboration will further move us forward in inspiring well-meaning Nigerians to contribute towards this timely intervention.”
According to NACK founder and creative head, Tolulope Akinpeloye, the League of Extraordinary Nigerians (LXN) is a movement that was designed to help change the narrative of how the world views Nigerians, rebrand the Nigerian people, and unite us. He noted that auctioning the signed LXN jerseys is an avenue for people to channel their love for fashion and style into charity.
“Utilizing the LXN jersey this way is special because it is solving a fundamental Nigerian problem and showing us that contrary to what many of us believe, we have more that unites us, than what divides as Nigerians,” Akinpeloye said.