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Why BlackHouse Media is recognising ‘Influence Day’, World PR Day – Ayeni Adekunle



World PR Day

BlackHouse Media (BHM), over the weekend, announced the inauguration of the first ever World Public Relations Day.


BHM CEO, Ayeni

Inspired by a need to present a unified global agenda to make the world understand and utilize PR better.

World PR Day presents opportunities for public relations and marketing communications practitioners across the globe to unite and stake a claim for the practice.

World PR Day will be held annually on July 16 and will be a day dedicated to truth, honesty and reputation management in a way that is beneficial to all humans across the globe.

Due to the rise of digital communications over the years and significant changes in the way people read and digest news, interesting developments have emerged, and public relations, as a practice, has had to incorporate new trends in order to adapt to the times.

However, practitioners believe that while public relations is widely accepted, it is barely understood, due to a reductive view of its scope of functions.

Analysts also believe that this trend has contributed directly to the lack of consideration the public relations industry has received, in comparison to advertising.

Another issue identified by industry experts is the common failure of organisations to attribute the results of PR activities to their top line, and this has eroded the value of PR not only in the eyes of senior stakeholders in organisations and Government, but also in relation to other marketing and communications activities competing for budget or substantial financial backing.

“PR is more than a terribly misunderstood, poorly appreciated, and thus poorly remunerated practice. We believe businesses, countries, and people do, not just practitioners, but themselves a huge disservice, if they continue to fail to see PR for what it is and should be: a strategic aspect of business and governance, invaluable in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or lead nations to war. I was surprised to discover that there’s not a single day dedicated to PR and Comms. No unified global agenda towards making the world understand and utilize PR better. And we want to change that,” the CEO and founder of BHM, Ayeni Adekunle said.

The date July 16 pays homage to one of the forefathers of public relations, Ivy Lee, who was born on the same day in 1877.

Holding annually on July 16 from 2021, the World PR Day will present a unified global agenda towards making the world understand and utilize PR better.

It is also set to spur practitioners to answer a call of duty, to help people, companies and governments communicate more honestly and responsibly and help them to be more deliberate about using public relations to build, innovate and develop.

World PR Day will also feature key activities to be announced soon.

… First ever Global Day of Influence to hold on Edward Bernays’ 129th birthday

25 years after Edward Bernays died, his birth date, November 22nd will now be recognised as the Global Day of Influence.

Global Day of Influence

Global Day of Influence

This was part of the announcements made on August 29, 2020 during a live event hosted by a Nigerian company, BHM.

The date pays homage to the marketing communications Legend, Edward Bernays, who is widely regarded as one of the fathers of public relations.

Bernays who was born on November 22, 1891 is a pioneer in the field of public relations and propaganda, and was referred to in his obituary as “the father of public relations”.

He was named one of the 100 most influential Americans of the 20th century by Life and was the subject of a full length biography in 1999.

His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist “Torches of Freedom”.

He worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and non-profit organizations.

Speaking on the decision to use the Global day of influence to pay homage to Bernays, CEO and Founder of BHM, Ayeni Adekunle says Edward Bernays ‘‘did things during a very different time and even almost a century after, his work and reputation still inspire us. He was one of the first people in marketing communications to show the power of storytelling and the impact of using well thought out campaigns to turn heads.’’ 

‘‘He was the father of influence.” said Ayeni.

The inaugural edition of the Global Day of Influence will be hosted on November 22, 2020 as relevant stakeholders continue to raise awareness for the need for the stop the abuse of influence, as well as foster a society that holds people, companies, and Nations accountable for what they say, when they say it and how they say it.