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8 Tips to avoid failure when launching a startup

Written by Michael Dehoyos



Startup launch talk

Did you know that many startup businesses fail every day? Why is that?

Startups tend to make mistakes in their business ventures that may force them to pull back and return to square one, thus leading to premature closings.

Want to avoid closing your startup? Here are 8 tips to help your startup be successful, and less likely to close due to failed practices:

1. Make sure it’s something you love doing

“Your heart has to be in it, or else you’ll risk giving up,” says Charles Talbert, a content marketer at 1 Day 2 write and Writemyx. “For many startups, they fall into the trap of losing passion in what they’re doing due to financial issues. Therefore, stay motivated in what you do through the thick and thin.”

2. Understand customers and their needs

Many business owners ignore their customers’ needs and wants. That’s the wrong way to go. In fact, your main goal is to understand your customers and their needs. In other words, how can you solve a client’s problem? Your product should be about serving the customer, not you.

You can also gather feedback from customers, to better understand their wants and needs and better serve them. The more you cater to customers, the more likely you’ll succeed.

3. Embrace flexibility

Flexibility is actually good for you, since you pick:

  • Where your startup is located
  • Whom you’re catering to
  • The business hours

But remember: don’t take this flexibility for granted, or else you’ll underwork or overwork yourself. So, be sure to:

  • Set a routine
  • Choose your work hours
  • Define a workspace for work, AND
  • Decide who your partners and employees would be
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4. Embrace lifelong learning

Learning doesn’t stop when you earn a degree or complete a course. Chances are, there are things in the real world that you might not learn in academia.

If you’re open to lifelong learning – learning new things every – it widens the path to new opportunities that can benefit you in the long-run. Many entrepreneurs know this.

5. Learn to adapt

Let’s face it: no one can predict anything that might come their way. All you can do is adapt.

Therefore, you and your business must be flexible enough to react to surprises quickly. Whenever a big change happens (technology advances, for example), embrace such changes. Chances are, you might gain a new crowd of customers by doing so, because again, you’re catering to the customers, not yourself.

6. Manage finances

Financial management can be a huge hurdle to go over, when running a startup. So, make sure you know how to deal with your finances. You can manage your finances in these ways:

  • Hiring an expert to manage your finances for you, AND OR
  • Consulting online guides and easy-to-use financial and accounting tools

As you do your research, you’ll see that managing finances doesn’t just involve keeping tabs on your spending. In fact, a financial advisor will analyze the financial state of your business, and offer advice on what can be done to keep it in check.

7. Be a skilled multitasker

“When launching your startup, you may have to wear several hats at first,” says Zara Howarth, a business writer at Brit student and Next coursework. “That’s how you grow a business. Once you generate enough revenue, then you may want to consider hiring a few more people to take on different roles in your business. In the meantime, you will gain skills just by multitasking in different areas of your business.”

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Such areas include:

  • Managing finances
  • Handling paperwork
  • Pursuing prospective clients
  • Running social media accounts, AND
  • Recruiting interns

8. Don’t be afraid to ask for help

Finally, asking for help is normal. Although it may seem defeating to do so, it’s worth it. If you’re new to running a startup, it’s important to seek advice, rather than go into uncharted waters with little to no knowledge or experience.

So, be sure to seek plenty of advice, even if you come across business owners who’ve already had their share of failures in their experiences. That shows you that failure teaches business owners much more than success does.


As you can see, keeping your startup afloat is possible as long as you have the right approach, and learn from your mistakes. By reading these 8 tips, you’ll soon find success in your business, and prevent being just another statistic on failed startups. And, as always, don’t be afraid to ask for help when you need it.

About the author:

Michael Dehoyos

Michael Dehoyos

Michael Dehoyos is a writer and editor at PhD Kingdom and Essay writing services. He is also a contributing writer for online publications, such as Origin Writings. As a content marketer, he helps companies improve their marketing strategies and concepts.

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