In the wake the COVID-19 pandemic, marketing professionals across the world have had to rely on technology to achieve strategic business objectives.
2020 has seen chief marketing officers of organisations spending more technology and access to digital marketing tools and platforms to aid reach, as well as to impact and customer experience.
Yet many more organisations struggle to know which specific technology or app would be suitable for their specific business need.
The Association of Digital Marketing Professionals in Nigeria (ADMARP), convener of the annual Digital Marketing Summit, will host the first edition of the Digital Marketing Virtual Exhibition this December to help marketing professionals and business executives take more informed decisions on what to spend on for marketing and advertising technology.
“With the martech and adtech landscape constantly evolving, marketers may be overwhelmed by which option to choose or understand the different purpose of each platform. Hence, marketers must be able to ascertain that they are investing in the right marketing or advertising technology solutions that will facilitate greater growth in their organization,” said President of ADMARP, Oti Ukubeyinje, during the unveiling of the Virtual Exhibition plans.
The Digital Marketing Virtual Exhibition, billed to hold on December 12, will ensure that participants are introduced to different marketing and advertising technology tools and their functions, how they work and how brands can benefit from adopting them.
The six-hour session will feature four breakout exhibition sessions which will focus on insights and exhibition solutions, online advertising solutions, owned media solutions, as well as customer experience and optimization solutions.
“The virtual exhibition will witness leading brands showcasing how they have successfully utilized digital technologies and tools to provide highly customized experiences and drive excellence,” said a Member ADMARP Board of Trustees, Oluwatobi Adekunle. “The Digital Marketing Virtual Exhibition will provide organizations and marketers the opportunity to experience the different marketing and advertising technology tools and platforms, understand how they work and find relevant ones suitable for their businesses,” he said further.
The Association of Digital Marketing Professionals (ADMARP) is a professional body for digital marketing and new media practitioners in Nigeria, duly registered with the CAC.
With over 1,000 registered members across Nigeria, the Association is led by a team of globally certified digital marketing professionals with hands-on experience managing multinational portfolios.