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Excite Enterprise debuts in Nigeria to lead MSME to sustainability

By Chisom ADA

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Excite Enterprise

Excite Enterprise, a fully digital Business Development and Enterprise solutions provider, has made an entry into the Nigerian market with various simplified innovations, designed to lead Micro, Small, and Medium Enterprises (MSMEs) on the pathway to success and sustainability.

Excite Enterprise delivers digital solutions geared towards the automation, promotion, and day-to-day management of business processes for new and old MSMEs.

The Platform is a product of Excite Africa, which is a partner business of Excite Incorporated, a business facilitation platform that helps to optimize business performance in multiple sectors of the economy.
Bolaji Okusaga

Director, Company, Bolaji Okusaga

Speaking about the impending launch, a Director of the Company, Bolaji Okusaga said “Excite seeks to help businesses scale by providing them with access to business and financial management services, marketing tools as well as opportunities to list their products and services.”

Okusaga, a Strategic Communications consultant, said that “although the National Bureau of Statistics (NBS) and PricewaterhouseCoopers (PwC) noted that the MSME sub-sector provides 85 percent of total industrial employment in the country, the sector is under-optimized due to lack of valuable business knowledge and tools. This is the gap that Excite Enterprise aims to fill.”

Excite Enterprise, he explained, provides innovative services to develop and deepen markets for MSMEs thus providing entrepreneurs across the micro, small and medium business space an opportunity to reach consumers; boost brand names; sales; competitiveness; and improve rendered services. These businesses will also be able to access funding to scale up their potentials while also having entry to a bigger market.

Okusaga further said that, the access to funds will mitigate the limitation on the potentials for trade and integration into the formal economy caused by an inability to access funds, trade, and distribution capacity by registered and unregistered MSMEs.

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Some of the solutions offered are Excite Market Place – Product Listing, Service Listing and Website and Showroom Creation; and Excite Marketing where Influencer Marketing services are rendered. The platform also provides Business registration services, SME training, and Access to Loan Facilities.

Okusaga said while there are other businesses involved in the individual aspects of Excite’s value offerings, “Our unique selling proposition is that we have aggregated all these services so that our customers can find them all in one place. We are also cheaper than many other providers.’’

What you should know about Excite Enterprise

Excite Enterprise came into being based on the need to leapfrog Africa’s development using Technology and Trade.

The goal is to create Africa’s largest virtual market and help to actualize the potential of Africa’s vast informal sector. Excite Enterprise’s major focus is on providing business services for Micro, Small and Medium businesses.

The Platform is a product of Excite Africa a partner business of Excite Incorporated which is a business facilitation platform that helps to optimize business performance by providing access to awareness campaigns, business finance, marketing channels, value creation and process improvements.

In collaboration with a wide array of third party organisations and individuals, Excite Enterprise provides business management solutions.

These services include the provision of a free e-commerce space for trading purposes, marketing services, business registration and compliance services, training and recruitment as well as access to funding opportunities.

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