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Expectations high as Konga Yakata 2020 debuts Wednesday

BY Chisom ADA



Konga Yakata 2020
Konga Yakata 2020

Konga Yakata, the Black Friday sales of Nigeria’s leading composite e-Commerce giant, Konga, is set to go live on Wednesday, November 11, 2020 with mega surprises for shoppers.

The 2020 edition of Konga Yakata will officially commence in the early hours of Wednesday, at 12.05am, November 11 and will run till December 12, 2020 across the company’s omni-channel platforms including the website, chains of retail stores nationwide and Konga Bulk, among others.

Popularly known as 11-11/12-12, Konga Yakata is widely regarded as the biggest sales event of the year in the Nigerian annual shopping calendar. Equally important, Konga has committed to beat any price for genuine products in the marketplace for the annual shopping fiesta.

Furthermore, the management of the e-Commerce giant has disclosed that shoppers across its multiple platforms are in for mega surprises, even as it revealed that Konga Yakata 2020 will go down in history as one of the most memorable ever.

In addition, Konga has signed up key partnerships with a number of globally renowned brands across major categories such as Computing, Electronics, Home & Kitchen appliances, Phones & Tablets, quality Fast Moving Consumer Goods (FMCG), Fashion, Wine & Spirits, Power Solutions, Office & School Supplies and Christmas essentials, among others.

‘‘We have received huge enquiries from eager shoppers across Nigeria who have all expressed their anticipation for what we have in store for them. Konga Yakata or 11-11/12-12, as it is otherwise known, is the Black Friday sales everyone is waiting for,’’ disclosed the co-CEO, Konga Group, Nick Imudia.

‘‘It is my sincere pleasure to inform that we have lined up a number of surprises for this year’s edition of Konga Yakata, beginning from the early hours of Wednesday, November 11, which is also celebrated globally as Singles Day – a day of unprecedented shopping frenzy across the world. These will be unveiled daily as Konga Yakata progresses. Also, we have committed to beat any prices anywhere in the market but only for genuine products which, of course, is what we are known for at Konga.

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‘‘There are special deals and special prices for everyone – individuals, lovers, newly-weds, families, small, medium and large corporate organizations, cooperatives and educational institutions, among others. Also, we are offering shoppers a chance to get their Christmas shopping underway early, with best prices guarantee. There are also loads of freebies and other giveaways for shoppers to benefit from,’’ he stated.

Meanwhile, research indicates that this year’s edition of Konga Yakata will potentially break all existing sales records for the annual sales extravaganza.

Konga Yakata 2020 is supported by a host of top brands such as Samsung, HP, DELL, Zinox, Intel, Coca-Cola, Infinix, Hennessey, Visa, Nivia, ITEC, Lenovo, ASUS, Nestle and many other OEMs.

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