The 2020 edition of Konga Yakata is living up to expectations as arguably the most lucrative ever in the history of Nigerian e-Commerce, with Konga further set to record more hits as eager shoppers rush to participate in the global Black Friday sales which started on November 11 and will run until December 12, 2020.
Investigations reveal that Konga has raised the bar with the 2020 edition of Konga Yakata, an annual promotion widely regarded as the biggest sales event of the year in the Nigerian shopping calendar. The e-Commerce giant has witnessed near record figures in orders placed as well as calls processed by its Customer Experience Team from prospective shoppers since the promotion kicked off on Wednesday, November 11, 2020. In addition, Konga has been proactive in meeting delivery timelines, currently averaging 95% of all orders placed since the commencement of Konga Yakata 2020.
Meanwhile, feelers reveal that traffic to the Konga website www.konga.com has continued to peak since November 11. Feedback received from enquiries at Konga shows that Home & Kitchen appliances, Electronics, Computing, Mobile Phones, Wine & Spirits and FMCG products have recorded the highest patronage so far. Further, Konga offline stores in various parts of Nigeria have also witnessed a steady flow of walk-in customers.
Reports from a number of stores in Lagos, Abuja, Owerri, Enugu, Uyo and Asaba, among others, indicate that eager shoppers turn up very early daily at most of these locations to take part in Konga Yakata. Many also admitted to taking time out to visit the stores in order to see the products and pick up instantly without having to wait for deliveries.
Equally important, the management of Konga says it has put together an amazing line-up of offers and best-priced deals for this Thursday and Friday to test the capacity of the company to hit platinum in daily sales by November 27. When contacted, the Co-CEO, Nick Imudia reiterated his earlier submission that Konga is determined to beat any price in the market for only genuine products in line with its status as an ethical brand that prides itself on stocking only authentic products sourced direct from its manufacturers.
Konga Yakata, which is Africa’s equivalent of the popular Black Friday in the United States, has been instituted by Konga to recognize the importance of black people in global commerce sector – a factor that has resulted in its huge acceptance in Nigeria where it is regarded as the biggest sales event of every year.
Konga Yakata runs from November 11 till December 12 across all Konga retail channels.
Konga Yakata 2020 is supported by a host of top brands such as Samsung, HP, DELL, Zinox, Intel, Coca-Cola, Infinix, Hennessey, Visa, Nivia, ITEC, Lenovo, ASUS, Nestle, Tecno and many other OEMs.