Having set out to deliver social impact at scale in Jordan, Naua.org and Mastercard have announced that the online donation platform has reached over 600,000 direct beneficiaries over the past two years.
Naua.org is a Crown Prince Foundation initiative that was seed-funded by Mastercard, who also powers the social impact platform’s payment technology through partnering banks.
Since its launch in 2018, the platform has raised more than JOD 3.3 million (USD 4.6 million) in donations, enabling it to engage with over 100 projects that delivered direct improvements for local communities.
During the COVID-19 lockdown, Naua.org played a key role in relief efforts by facilitating donations from companies and individuals.
Fundraising efforts resulted in nutritious food packages delivered to 85,000 families of informal workers who were affected by the restrictions and were unable to provide for their loved ones.
Additionally, Naua.org also supported 3,500 students to transition to remote learning through the provision of tablets and internet to connect to the government’s digital learning platforms.
“Mastercard has always considered its technology and innovation capabilities central to its ability to doing well by doing good. Our partnership with Naua.org started four years ago when we made an impact investment to Start Something Priceless – the build of a technology platform that today is benefiting hundreds of thousands of people in Jordan. Together, through collective action and continued investment in technology, we are developing more resilient communities that are stronger than before,” said Cluster Manager for Levant, Mastercard, Ramzy Al Amary.
“We are grateful for the support from Mastercard, who has been a trusted partner during this journey of bringing change where it is most needed. This partnership demonstrates the importance of investing in technology and data for greater social impact. Of course, the private sector has a big role to play in enabling solutions that address persisting social problems, especially through concerted efforts driven by impact investment,” said Ahmad El Zubi, CEO of Naua.org.