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Online Food Ordering Platform, Jumia Food makes progress, penetrates more states in Nigeria

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Nigeria’s leading online food ordering platform Jumia Food has announced its progress as it penetrated nine African countries and four states in Nigeria.

Jumia Food named the African countries as follows Ghana, Algeria, Kenya, Uganda, Accra, Ivory Coast, Senegal, Morocco, Tunisia, and Nigeria.

The organisation also stated that the four states in Nigeria include Lagos, Ibadan, Abuja, and Port Harcourt.

Jumia Food disclosed this in a statement by its country manager on demand services, Omolara Adagunodo.

The statement read: “Jumia Food is Africa’s largest food delivery company operating in 9 countries in the continent.

“The consumers can order restaurant meals, groceries, drinks, pharmacies, and supermarket, having then delivered in less than 45 minutes.”

Commenting on the food segment, Massimiliano Spalazzi, CEO of Jumia Nigeria, said the food market is the most lucrative, with total revenues of $33.7bn, equivalent to 75% of the market’s overall value.

Spalazzi said: “with the outbreak of the COVID-19 pandemic, the demand for food rose significantly, especially online food delivery as a result of the lockdown and social distancing guidelines. Many people relied heavily on food delivery as opposed to shopping in grocery markets”

Speaking about the future of food delivery in Nigeria, Spalazzi said many people will rely heavily on having their hot meals and groceries delivered at their doorsteps, as against going out to offline retail stores to purchase.

He said: “Convenience of food delivery will still hold such a great appeal. More consumers will therefore look to Jumia as a reliable alternative to staying safe and saving money.

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“Local Nigerian meals will continue to be among the top 3 cuisines being ordered because of its affordability and appeal to the local communities.

“Subscription model will change as many food vendors will partner with existing models such as Jumia Prime.

“The adoption of contactless payment via JumiaPay will increase as many consumers will be more safety conscious. This pandemic crisis showed the world that online food delivery can be not just a commodity, but a necessity.

“The food business adapted quickly to this so-called new normal, namely with the adoption of contactless deliveries, cashless deliveries using JumiaPay, and by obliging to very strict safety measures during the end-to-end delivering process, such as the usage of masks, gloves, and sanitizers.

“At the same time, Jumia started to provide vendors and restaurants with commission rebates in some of our markets and participating in discussions with local governments to support big, medium, and small businesses during this difficult time.

“In the end, a lot of individuals that have never previously purchased a single item online in their whole lives started to order their meals through the Jumia App and, as a result, our consumer base registered an enormous growth.

“Now, consumers look at Jumia as a reliable alternative to stay safe and save money at the same time. They are aware that it’s a win- win situation for them.”

Speaking about hygiene in Jumia’s operations, Adagunodo explained that the organisation adopted the highest safety standards in its daily operations and delivery services to ensure the safest experience to its consumers.

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According to her, “#JumiaHeroes deliver millions of items and meals while remaining safe and making consumers safe, thanks to the adoption of contactless delivery methods.

“ The online payment through JumiaPay is the safest payment method, aligned with the governments’ bid to reduce the risk of virus transmission through physical cash.

“We offered discounted commissions for all our partners during initial stages of COVID-19. This was to help them remain open with confidence to serve consumers needs. Jumia offered its logistics networks to help distribute health pamphlets and key products to where they are needed.”

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