Mobile apps can provide significant value to commercial businesses in addition to websites, with smartphone and apps being very high in usage.
These apps are important for complementing customer service, facilitating sales and expanding brand visibility, and are therefore an integral part of the e-commerce ecosystem.
But having an amazing app is only as valuable as the number of people making use of it. What good is a useful app if it is not reaching the right people or an adequate number of people? Businesses therefore need to optimise their apps potential by increasing exposure and reach to mobile users’ engagement.
Through its official app store HUAWEI AppGallery, HUAWEI is giving commercial partners the opportunity for exposure to a wider user base when they launch their apps integrated with the various app services HUAWEI offers, which makes for a high-quality user experience.
Considering that the latest Huawei devices feature HUAWEI AppGallery as their sole app store, it is important for commercial partners to get onto Huawei’s exclusive app distribution platform to stay relevant to their African consumers.
Developing or integrating existing apps with HUAWEI Mobile Services (HMS) Core for functionality on Huawei devices, and distribution on HUAWEI AppGallery, ensures Huawei users are not excluded from a business’ target audience.
HUAWEI AppGallery has seen significant growth since its launch in 2018, The app store has amassed more than 80,000 applications, making it the third largest app platform globally, used by over 400 million people worldwide.
The growth of HUAWEI AppGallery presents a growth opportunity for local commercial partners by allowing them to be part of the lives of the growing Huawei user community, by leveraging Huawei’s app services to create excellent customer experiences and customer engagements.
With a wide range of services available, all users’ needs can be addressed with HMS Core’s app services including the following: Account Kit, which enables users to sign into an app quickly and safely; In-App Purchases Kit, which enables easier payments for users; Identity Kit, which enables secure management of users’ addresses and information; and Push Kit, which enables an app to instantly send notifications to users’ devices.
In the second quarter of 2020, HUAWEI surpassed other smartphone manufacturers in becoming the largest producer in the world, recording phenomenal growth. The brand’s expansion and popularity make a case for the necessity to align with HUAWEI for a competitive edge.
With the launch of HMS, HUAWEI has fostered numerous partnerships with South African commercial partners, which saw them race to migrate their apps onto Huawei’s ecosystem. An ever-expanding pool of commercial partners, including Travelstart, Bidorbuy, Media24 and Discovery Vitality, have partnered with HUAWEI, expanding their reach to the millions of Huawei users in South Africa.
Partnership with HUAWEI in this regard simply entails integrating HMS Core app services and capabilities into an app and distributing it on HUAWEI AppGallery, in a hassle-free process that takes just a few days to complete. This way, users of Huawei’s devices can also download that app from HUAWEI AppGallery and customer engagement can continue between a brand and its customers.