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Nothing is truly free – researcher at Kaspersky says regarding WhatsApp privacy policy

Comment from Anna Larkina, Senior Researcher at Kaspersky, on new privacy regulations

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As you are following recent developments linked to WhatsApp’s new privacy policies, here is another perspective to the whole thing.

It is a comment credited to an expert at Kaspersky. Read:

Nothing is truly free:

“Nothing is truly free, and, unfortunately, the current business model for free services means that, essentially, we pay with our data.

Social networks, some messengers and search engines make money off of advertising, and the more personalised it is the better.  

In fact, Facebook and other companies have been doing this through its services for the past few years.

The good news is that,

1) most of the companies, including Facebook, are being transparent about its policies and

2) WhatsApp doesn’t read your conversations because it includes end-to-end encryption. All they’re tracing is technical and account information” Larkina.

Larkina believes that moving forward, the integration between Facebook and WhatsApp will only continue to increase, and users will need to decide what level of information sharing they’re comfortable with and which messaging applications they prefer.

“Luckily there is a variety of alternative messaging platforms and currently users can decide for themselves what works best for them”.

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Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe.

The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats.

Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them.

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