Normally logos should be designed in vector format using any vector software such as Adobe illustrator, Affinity Designer, Corel Draw etc. This makes the logos scalable.
They can easily be sent, whilst maintaining a very small file size. But they can be blown up to any desired size without looking pixelated.
Vector logos should not be confused with image logos which can become somewhat blurred in print material, but works fine on the web. They are not scalable, meaning they cannot be blown up from a certain size without compromising on quality.
If you’re using your logo for any digital purpose like uploading your logo on a colourful background on a website, in PowerPoint or Word document, adding a watermark on an image, you need your logo in PNG files. This file type is not recommended for print.
If you are using it for printing business cards, brochures, clothing, branded materials and more you need vector files. Use SVGs if they’re accepted by the printer you’re using and if not, send an EPS or PDF file.
If you’re sending your logo to a designer to make changes, send them SVG or EPS files unless they request otherwise.
When it comes to design, having the right logo file type for a specific purpose is important. To ensure that you are able to use the right logo at any given time, you will need to request your logo designer sends the files in following formats in:
- EPS files
Always ensure that you are always given the above file formats. It is a must have.
You can reach Kenny Sobowale via:
Email: [email protected]
Fb: Kenny Sobowale.