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NiRA narrates how the ‘new normal’ boosts .ng ccTLD

The country’s domain name registry notes that COVID-19 had caused the revolutionization in how businesses are conducted.

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NIRA .ng ccTLD
President of NiRA, Muhammed Rudman

The ‘new normal’ orchestrated by the novel Coronavirus Pandemic, has further brought the Nigeria country code Top Level Domain (ccTLD) to the limelight because when people are in need of information, they search online.

Also, business owners in Nigeria, realizing their target audience, have come to appreciate the importance of the .ng ccTLD, says the Nigeria Internet Registration Association (NiRA).

Writing on ‘One Year of COVID-19: New Normal and New Reality’ in its bi-monthly monthly newsletter (issue 641), NiRA recalls that even though the first known case of the Coronavirus (COVID-19) was traced to China in November 2019, over a year ago, the first confirmed case of COVID-19 in Nigeria was announced in Nigeria, on 27 February 2021, almost a year ago.

“And since then, life as we had known it in Nigeria had not been the same again. People have tried to live the resemblance of what they knew as their former ways of life whilst embracing what has been termed to be the ‘new normal’.  The ‘new normal’ not only involves embracing technology, it has also included using protective gears to keep safe and alive. It has re-awaken e-commerce and interest in public health. The ‘new normal’ has signified a healthy, safer and better way of life”.

The country’s domain name registry notes that COVID-19 had caused the revolutionization in how businesses are conducted.

“In reality, People have had to adopt and embrace technology. Work, Meetings, Classroom/lectures, worship centre activities, etc. are online, ‘remote work/participation’ is the buzz phrase.

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“Businesses wishing to succeed/excel are no longer restricted to ‘mortar and brick’ type of business. New businesses starting up first consider being online, how their clients can easily find them online. Businesses no longer look for choice physical locations; they look for choice online presence. New businesses seek and develop their presence on attractive online platforms. Business owners have realized the importance of online presence and have come to appreciate the importance of having domain names for their websites.

“Also, business owners in Nigeria, realizing their target audience, have come to realize the importance of their country code Top Level Domain (ccTLD), the importance of the Nigeria country code Top Level Domain (the .ng ccTLD).

“With the ‘new normal’, when people are in need of information, they search online. They are convinced that whatever they require or search for will definitely be found online. These thoughts motive business owners to situate their businesses online and advertise their businesses online to existing and potential customers/clients. In the ‘new normal’, technology is an enabler. All have come to realize the new reality and have decided to embrace the ‘new reality’.

“It has become clear to all that covid-19 or the effects/after effects of covid-19, will be around for at least one more year and have decided to adapt to the situation.

“The world cannot and won’t stop at a standstill because of covid-19, so we must all adapt. We must continue to live safely and technology is available to facilitate our existence.

“Some of the safest methods of adapting to the situation is social distance, wear/make use of the personal protective equipment (PPE), use the hand sanitizers, continue remote work, etc.

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“Visit the website of the Nigeria Centre for Disease Control NCDC Coronavirus COVID-19 Microsite. And in all these, the use of technology is very apparent. Get your .ng domain name for your website”, NiRA advices.

A list of Accredited .ng Register of the Nigeria Internet Registration Association (NiRA) can be found HERE.

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