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IN NUMBERS: Zoho’s key findings on Nigeria’s data protection, regulations

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data protection, Zoho, Nigeria

A recent survey shows only 30% of Nigerian businesses are aware of privacy laws governing their marketing activities, despite Nigeria Data Protection Regulation (NDPR) being in effect since 2019.

The survey, conducted by WorldWideWorx and commissioned by global technology company Zoho, also revealed that even though businesses are concerned about the privacy of customer’s data in the hands of third-party vendors, they are reliant on them for revenue generation and gathering customer insights.

This makes it harder for them to move away.

Of the 319 businesses surveyed across various industries and sizes, 45% said they allow third-party trackers on their website, mostly for sharing content on social media (62%) and gathering analytics on their website visitors (35%).

Here are findings by the researchers on data protection; Nigeria specific:

70%

say that they are NOT aware of Gov Privacy Laws.

73%

are applying data protection policies, even if it is not required by law.

60%

of Nigerian businesses have a well-defined, documented policy for customers data privacy that is strictly applied. This is likely because of the NDPR violation which made headlines in Nigeria.

55%

said NO to allowing third party trackers on their websites.

85%

of businesses in Nigeria are concerned about their Customer’s privacy in the hands of third-party ad platforms.

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24%

of Businesses do not fully understand how their data is being used.

37%

of the respondents are comfortable about how third-party platforms collect customer data, and

18%

are uncomfortable.

The uncomfortable respondents say they cannot discontinue using the platforms, and the main reason is, “Ad Campaigns are too important to their revenue generation efforts”.

42%

of the respondents in Nigeria said the NDPR has had a “Very Positive Effect” on their customer’s data.

39%

say “No Effect”.

19%

say “Very Adverse Effect”.

3%

fewer businesses from Nigeria are sharing data for feedback purposes with strategic partners, compared to the overall.

7%

more businesses from Nigeria are, however, sharing transactional data with strategic partners, because sharing this data is not explicitly forbidden from NDPR.

  • Nigerian businesses believe that NDPR has had either no effect (39%) or a positive effect (42%).
  • Their biggest concerns with the law are increased complexity (36%) and the increased cost of governance (34%).

59%

of Nigerian respondents said that the impact of the COVID-19 pandemic “has/will cause us to accelerate our plans for digital transformation”.

Follow this LINK to download Nigeria Data Protection Regulation.

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