You may not know this if you’re not a teenager, but TikTok is the fastest-growing social media platform right now. Indeed, this service is embraced by the young.
However, this doesn’t mean it can’t provide the opportunity for implementing a successful marketing strategy to generate leads and boost sales or reach.
If you have no idea about this new platform or how to implement a TikTok marketing strategy, we’ve got your back! Check out some advice on using the “social network of the future” to boost your business and add another dimension to your influencer marketing approach.
How Does TikTok Work?
In case it’s the first time you’ve heard about it, you’ll need to figure out how things work before we can jump on tips for success marketing on TikTok. It’s all about videos that have a maximum length of 15 seconds, and users can combine them for a total of 60 seconds.
There are plenty of tools to edit videos, and that’s another aspect that contributes to the boom of the platform. Other members can like the posted videos, comment, or share the favorite ones.
According to Influencer Marketing Hub, this leads to tremendous engagement in comparison with all other social media platforms. Furthermore, the platform is great at keeping people connected, as figures show the average time spent on the app is 45 minutes every day!
TikTok Marketing Strategy Tips
With over 100 million active users per month, you simply can’t neglect the chance to use TikTok as a marketing tool. Another advantage comes from many other businesses immediately dismissing it as “something that only kids use,” and you will face less competition from the start. So, let’s check out some marketing strategy tips that you can apply on TikTok right away.
Be Thorough in Your Video Post-Editing
Once you record a video that could be used for marketing purposes on TikTok, you enter a phase of post-production. Here, you have all sorts of options to edit, add effects, and use AR to improve your content. It’s all about creating engaging stuff for your target audience, so you should spend as much time as possible making sure the video will be entertaining for that segment.
Don’t Forget About the Hashtags
TikTok’s hashtags can dramatically impact the discoverability of your video. This means putting some work into TikTok Search Engine Optimization to find out which hashtags work best for your target audience.
Researching the hashtags is easy enough as the search engine will display some keywords associated with what you just typed.
Just like with any other social media platform, you can use multiple hashtags. But make sure you don’t overdo it, as using hashtags isn’t like playing games where random numbers are picked until you get it right. Using too many tags will make your post confusing, and it won’t get the reach you’re hoping for.
Partner With Other Content Creators to Get Started
Getting started is tough on any social media platform, especially one that moves as fast as TikTok. If it is hard for you to build a following, why not partner with relevant creators?
You can find such individuals through searching content that’s relevant on TikTok. Then, send them a message to explain your intentions.
Make Use of TikTok Ads
Using TikTok marketing for your business without tapping into the Ads functionality is like trying to ride a bike without wheels. Compared to other platforms, you won’t spend a lot of time putting together the ad campaign. TikTok allows you to choose from five ad products:
- In-feed ads
- Top View ads
- Branded hashtags
- Branded effects
- Brand Takeover
With any of these, TikTok recommends that you make the videos 9-15 seconds long. Then, you can target the ads using Interest targeting or Behavioral targeting. If you used Facebook ads before, you’re all up to date with how Interest targeting works. On the other hand, behavioral targeting allows you to reach people based on their TikTok behavior across the past fifteen days.
Influencer Marketing on TikTok
Of course, we cannot speak about social media marketing without mentioning influencers. It’s simply the way things are, and it doesn’t look like the situation will change anytime soon. This marketing channel is used because it provides a fast way to get results on any social media platform.
Finding the right influencer for your business isn’t an easy task, though. And to address the issue, TikTok came with the “TikTok creator marketplace,” which basically gives you metrics for every influencer that has a profile here. Detailed demographics, such as gender, age, TikTok usage, devices, and lots more can be analyzed in this section, so you get the best ROI possible.
Final Thoughts on TikTok Marketing Videos
It goes without saying that building a marketing strategy on TikTok is not only recommended, but it should be implemented by any business that wants to be visible and keep up with the times. Sure, this platform isn’t exactly like what marketeers were used to on Facebook or Instagram; however, you should be able to reach more people with lower costs.
Did you consider using TikTok in your marketing strategy? Let us know in the comments section, and feel free to contribute with anything helpful if you are already using TikTok for marketing purposes!
Arthur Rowley is an entrepreneur, content creator, and business consultant. He has started many successful ventures and often advises firms on ways to strengthen their brand and marketing strategy. He lives in Newport with his Akita, Bear.