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Tag 8 takes over management of SA insurtech Ctrl’s account

South Africa’s first digital short term insurance advisor, Ctrl, was founded in 2017, writes Joan Aimuengheuwa



Ctrl team members
Ctrl team members

South Africa’s first digital insurance startup, Ctrl, has awarded its account to Tag 8 after a four-way agency pitch.

Building future brands to perform in a digital-first world, Tag 8 is a fast growing, purpose driven, brand consultancy, obsessed with performance.

Recently, Tag 8 partnered with the data and technology-driven digital company, Digital Optimization (DO).

Multi-platform, integrated marketing solutions with visible results that enhance the company’s clientele brands, helping them improve sales while scaling, are benefits brought about by the partnership.

Hence, it can be said that Ctrl has placed its account in good hands.

“We are thrilled by this announcement and excited to enter into this new chapter with Ctrl to achieve their business ambitions. With our focus on partnerships, purpose and performance, our strategic imperative for Ctrl, your digital insurance advisor, is to build meaningful digital interactions that deliver a series of messages with one overarching goal: trust,” Andrew Franks, founder T8 said.

South Africa’s first digital short term insurance advisor, Ctrl, was founded in 2017 by Francois Venter, Pieter Erasmus and Pieter Venter. With the new development, the startup can now extend its services into all digital marketing and digital media offerings, search engine optimisation, strategic research and real-time reporting of analytics dashboards.

Pieter Erasmus, a co-founder of Ctrl, stated the company’s excitement about working with Tag 8.

“The Ctrl team is very excited about working with Tag 8. They are a team of experts who work hard and smart to build successful, sustainable brands that make a lasting, positive impact. We like the fact that Tag8 values partnership and that they leverage the power of their collective talent model to enhance brand awareness, improve sales and foster growth for their clients.”

Ctrl was founded with a goal to resolve problems in the insurance sector, eliminating doubts which sometimes come with the fear of one’s car or household actually being covered or not.

The company enables its clientele to have more control via an application, helping them gain access to adequate short-term insurance with accurate consultation.

Also, the startup has raised over $2 million in funding from Naspers Foundry and Santam Insurance.

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