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Waw hosts Nigerian Idol Top 11, seeks to support youth-themed events

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Waw, Nigerian Idol top 11
L-r: Kaveh Sani, head of Marketing, Expand Global Industries; Kingdom Krosiede, Nigeria Idol Season 6 Winner; Akunna Okechukwu, Nigeria Idol Season 6 Second Runners-up; Rajat Kapur, chairman & Managing Director, Expand Global Industries and Oluwaseun Ayeni, senior brand manager, Expand Global Industries, when the Nigerian Idol Top 11 paid a courtesy visit to Expand Global Industries after the show.

Expand Global Industries Limited (EGIL), the makers of WaW and Nittol detergents hosted the Nigerian Idol Season 6 Top 11 at its office in Lagos, with a resolve to continue to support youth-oriented programmes.

This, according to the company, is to support youth’s creativity towards their betterment and it is part of its long-term ambition to sustainably empower youths across the country.

Rajat Kapur, the chairman and managing director of EGIL stated this at his welcome address to the Top 11 led by Kingdom Kroseide, the Season 6 winner.

This was the second time that the winners visited the WaW office. They visited during the competition while still contesting to create series of videos themed ‘My WaW moment’, which was widely shared on social media.

Kapur said it was a big pleasure to have the winners at their facility and the company supports the show to explore the creativity of Nigerian creative artists.

He said EGIL, a subsidiary of Henkel, being a brand known for its quality and regular technological improvements will continue to look for avenues to support youths and have a transparent partnership with them.

“Sponsoring the show, as we are also doing to the Big Brother Naija (BBN) is a part of our social initiative to support the youths and the local economy. It is like our Peer-to-Peer initiative, started with two persons in 2019 with the plan to grow it to 5,000 persons by year-end, where we wanted to create street smart entrepreneurs across the country and reduce the number of unemployed people,” he enthused.

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Kaveh Sani, EGIL’s new head of Marketing, said he is on the lookout to support good events that will engage the youthful population and support more talents. He said he is open to learning more about Nigeria from young Nigerians.

Oluwaseun Ayeni, the senior brand manager, EGIL, briefed the Top 11 winners on the company’s corporate culture, on their global history and local footprints in the Nigerian economy, especially their various initiatives to empower the youths through arts.

The winners were shown videos of their various ‘WaW’ moments on the show and afterwards engaged on how WaW can continue to support them in their individual careers.

Kingdom, the 24-year-old winner, said his lifetime plan is to have a music school where he can teach People music, as he became who he is due to support from a lot of people and he will like to replicate that gesture by supporting others.

He joined the other winners to suggest ways EGIL can further support talents in the country.

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