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A noteworthy story for startups: The rise and several falls of Apple



Apple products

Taking a look at the fall and rise of Apple in recent times, rather than delving in too far to where the company was just a startup.

Many stories note the early days of companies and the failures encountered at the beginning of their journey, but then companies also experience failure in the middle of several years after the founding. Such companies include technology giant, Apple.

Founded in 1976, Apple has experienced surprising failure even till recently. In 2018, the company experienced a terrible steep fall after a 700% growth in 2014. The company lost $4,460,000,000 in shareholder value, a huge loss of revenue in a single stock.


Source: Forbes

Apple recorded initial failures in several products launched. Two years before the iPhone was introduced, the company launched the iTunes phone. Just 100 songs were contained in the phone and synchronisation was terribly slow. But today, everyone can testify that the iPhone is among the best-selling mobile phones.

Launched in 2007, Apple TV had nothing to watch on it. Movie downloads or rentals were not supported then, but the TV is now one of the best internet connectable TV devices.

At one point, Apple experienced a $6 a share fall, but today, the price is $148.79.

The company learns from failures, works on them and gets back even stronger.

Currently, Apple is the world’s largest technology company by revenue, in 2020, the company recorded $274.5 billion.

So far in 2021, Apple is the world’s fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, including Amazon, Google, Microsoft, and Facebook.

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$12.7 billion in profit on revenue of $64.7 billion was generated despite the COVID-19 crisis last year.

The latest Fortune 500 list shows that Apple is among the 25 US companies that posted an annual profit of $10 billion in 2019 and Apple did so in 13 consecutive quarters.


Source: Statistica

The chart above clearly shows the company’s commendable growth from 2001 to 2021. The company’s total revenue was at $5.36 billion in 2001 but experienced a $25 million loss. Still, Apple did not give up.

The tech giant had a net profit of $57.4 billion on revenue of $274.5 billion in the fiscal year that ended September 26, 2020. The company maintained an average sales growth of 23 percent over almost two decades. An impressive success drive worth learning from.

Morale lesson 

No matter how deep you fall and how many times you fall, be it at the beginning, middle or end, don’t stay down.

​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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