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Digital marketplace, Jiji, rebrands to drive customer satisfaction



Digital marketplace, Jiji, rebrands to drive customer satisfaction
Jiji’s new tagline

Nigerian e-commerce platform, Jiji, has announced its rebranding to drive growth, customer satisfaction and projected development.

Jiji is set to go beyond its current reach across five markets in Africa, including Kenya, Uganda, Tanzania, Nigeria, and Ghana. The company seeks to widen its scope, gaining global recognition and expanding its customer base.

The rebranding involved a new vision, mission, and position to mirror the up-to-date and improved buzzword; “Because Deals Can Be Easy” and the design approach of the company.

The new theme encompasses Jiji’s goal to ensure its users get an exquisite customer experience, building a friendly interface where sellers and buyers can easily navigate to make sales and purchase products.

Founded by Anton Wolyansky, Mykola Zorin in 2014, Jiji was first launched in Nigeria before diving into four other African countries in 2019. The company’s product offering includes buying, selling, hiring, renting, swapping, advertising, among others.

In April 2019, the company was acquired by OLX, boosting its monthly users to 8,000,000. In June this year, Cars45 also acquired the company.

Prior to the acquisition by Cars45, the Jiji app attained the number one most downloaded app in the Shopping category by Nigerian Android users in 2018, and it is currently the highest rated app in Nigerian e-commerce.

Valeriia Kupreichuk, brand manager of Jiji Africa, explained the goal the company was built on:

We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform.”

Speaking on the rebranding, Vitalii Sharovarov, CMO of Jiji Africa, said it reflects Jiji’s focus on customer satisfaction and ease of online shopping.

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Our dream is to live in a world where people can afford everything they need. To fulfil this, we created a platform where people can find other people with the right solutions, be it a product, a job, or a service. With us, anyone can exchange, sell and buy anything based on their needs, budget, and circumstances. We are for satisfying needs and against frustration.”


​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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