MTN Nigeria and the Nigeria Football Federation (NFF) today signed a three-year, renewable contract for MTN to become the exclusive “Official Communications Partner” to the NFF.
The deal makes MTN the official communications sponsor of the Super Eagles and other national football teams.
The deal was announced at a formal signing ceremony held at Marriot Hotel, Ikeja, and attended by the Mr. Sunday Dare, Minister of Sports and Youth Development; Nigeria Football Federation officials, led by Amaju Pinnick, the president, and MTN board members led by Dr. Ernest Ndukwe, the chairman,
Speaking at the ceremony, the minister called on other corporates to emulate the communications giant by supporting the development of other sports in the country saying, “All hands must be on deck to strengthen our competitive position not only in football, but in other sports.
Through this partnership, MTN is building a sustainable legacy of support, partnership and exciting soccer experiences for Nigerians, and I seize this opportunity to call on other well-meaning Nigerian businesses to join us in achieving a paradigm shift in the development of all our sporting federations.”
Amaju Pinnick, the president of Nigeria Football Federation, expressed optimism saying, “I am delighted to welcome Nigeria’s largest mobile operator as a partner to the NFF and the Nigerian national football teams, and grateful for their long-term commitment to working with us to support the ecosystem. Today is just the start of a new journey for Nigerian football, and we’re so excited to be on it. Over the coming weeks and months, we’ll be revealing more about our plans and how you can engage.”
Commenting on MTN’s growing relationship with Nigeria’s dynamic football ecosystem, MTN CEO, Karl Toriola said: “Football is a unifying national obsession. It brings people together, breaks down boundaries, creates conversations and inspires. We are privileged to have this opportunity to partner with the NFF and to be able to support all Nigeria’s national football teams over the next three years. This is the start of what we hope will be an inspiring, productive and value adding partnership that can combine the role that technology plays, with the incredible experiences that football provides for the millions of Nigerians who follow the national teams.”
MTN Nigeria is Africa’s largest provider of communications services, connecting over 70 million people in communities across the country with each other and the world.
Guided by a vision to lead the delivery of a bold new digital world, MTN Nigeria’s leadership position in coverage, capacity and innovation has remained constant, since its launch in 2001.
MTN Nigeria is part of the MTN Group – a leading emerging market operator, connecting more than 200 million subscribers in 21 countries in Africa and the Middle East.