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Top 50 Brands Nigeria: Highlights from the recently released report

Among the 50 Brands that power Nigeria, 22 were Nigerian owned, while 28 were multinational.

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Top 50 Brands that Power Nigeria
Top 50 Brands that Power Nigeria

On a mission to celebrate Nigerian brands and showcase the power of the country as a brand in itself, TOP 50 BRANDS NIGERIA® carries out a qualitative evaluation of the top corporate brands empowering the country annually.

According to TOP 50 BRANDS NIGERIA®, the outcome of the recently released 2021 edition of the report was achieved using Brand Strength Measurement (BSM), a model used to test the ability of a brand to deliver on its promise to its consumer from the consumer’s point of view.

Top 50 Brands Nigeria

These seven variables in the BSM model were used to conceptualise consumer’s considerations

It was also noted that public, political, religious, NGOs, tobacco and betting brands were excluded from the evaluation.

According to rank, the 50 companies were: 

  1. Dangote

  2. MTN

  3. Glo

  4. Coca-Cola

  5. GTBank

  6. Airtel

  7. Access Bank

  8. Zenith Bank

  9. First Bank

  10. Dufil

  11. United Bank for Africa

  12. Nestle

  13. Guinness

  14. Nigerian Breweries Plc

  15. Seven-Up Bottling Company Ltd

  16. Channels TV

  17. FrieslandCampina WAMCO Nig Plc

  18. BUA Group

  19. Toyota

  20. MultiChoice

  21. Unilever

  22. Julius Berger

  23. Union Bank

  24. Flourmill of Nigeria Plc

  25. CHI Limited

  26. Olam Nigeria

  27. Fidelity Bank

  28. Honeywell Group

  29. Oando

  30. Total Nigeria Plc

  31. Transsion Holding Nigeria

  32. Samsung

  33. Shell Nigeria

  34. FCMB

  35. Promasidor Nigeria Limited

  36. 9 Mobile

  37. Cadbury

  38. PZ Cussons

  39. UAC of Nigeria Plc

  40. Stanbic IBTC Bank

  41. Lafarge Africa Plc

  42. Ecobank

  43. Sterling Bank

  44. Leadway Assurance Company

  45. AXA Mansard Insurance

  46. Jumia

  47. Ardova PLC

  48. AIICO Insurance Plc

  49. Conoil Nigeria Plc 

  50. Stallion Group

Thriving since 1981, Dangote Group, a conglomerate in West Africa and one of the largest on the African continent, emerged as the most valuable brand in Nigeria.

 

Top 50 Brands Nigeria

Dangote, Most Valuable Brand in Nigeria

The group employs over 30,000 people, generating revenue in excess of $4.1 billion in 2017.

The company thrives in manufacturing, refining, distribution, milling, production, haulage and management of products such as sugar, cement, food & beverages, vegetable oil, logistics, real estate, among others. 

Describing popularity in terms of the degree of awareness and patronage a brand enjoys among consumers, MTN Nigeria emerged as the most popular brand in Nigeria.

 

MTN Nigeria

Mtn, Most Popular Brand in Nigeria

The telecom company boasts of over 78 million subscribers, with more than $15.13 billion invested in the economy so far. MTN has been ascribed the largest telecom network in sub-Saharan Africa.

While GTBank was the most valuable banking & financial services company, Coca-Cola Nigeria was the most valuable beverage company. Transsion Holdings was the highest gainer year-on-year (YoY). 

Being the biggest insurance company in Nigeria in terms of annual turnover today, Leadway assurance made it to the list for the first time, hence, the company was placed in the ‘New Entrants’ category. 

Dangote, MTN, Glo, GTBank, Coca-Cola, Nestle, Channels Tv, Julius Berger, Axa Mansard, Addova Plc were the 10 brands that maintained previous positions, five of which were within the top 10.

Conclusively, the report noted 10 brands with exciting and promising value propositions on their way to making the top 50 Brands in Nigeria shortly. They included Arise News, Flutterwave, Iroko TV, Kuda, NatnudO Foods, Opay, Patricia, PiggyVest, Rite Foods Limited and Adron Homes. 

 

ALSO READ  Ndukwe reveals secret of MTN’s dominance of Nigeria’s telecoms space

 

 

​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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