By now, most of us have had a conversation with a chatbot. Designed to imitate humans, chatbot technology is widely found and incorporated in a lot of applications.
Through artificial intelligence and machine learning, AI chatbots are capable of learning about a person and engaging in an increasingly relevant conversation.
They come in handy for customer support because of their ability to answer customers’ most frequently asked questions 24/7.
While chatting with the chatbots, people noticed that they were more personal to talk to. It mimics the way people conversed and addressed them by their names. They were way different from emails who were more general, less personalized, and sometimes even felt spammy.
This is why some people avoid signing up for newsletters. Getting generic emails, no matter how beneficial for them, just didn’t appeal to them that much.
So does this mean chatbots are taking over and emails are phased out? Is this also the end of email marketing?
Instead of pitting both powerful tools against each other, people started combining them.
AI chatbots are the evolved form of traditional chatbots. They make use of machine learning and artificial intelligence. As mentioned earlier, this enables them to get close and personal with the people they interact with.
They shine where emails lack. By getting to know the customer, they understand what that particular customer wants. This is a valuable asset for launching a successful email marketing campaign.
Thus, by combining AI chatbots and emails, we get the most out of both. Using them on their own and viewing them as rivals will not play to their strengths. If combined together properly they can increase the ROI by many folds.
The primary motivation behind email marketing is to send emails and engage your customers; ultimately resulting in getting customers to buy your products.
Chatbots can help address the problem of emails being spammy. On the other side of the coin, we get to reap the benefits of using email to communicate with customers.
This opens new avenues and increases the effectiveness of email marketing. Now, emails are more targeted, which translates to a greater ROI, all thanks to chatbots.
Aside from personalizing your emails, AI chatbots development brought in tons of other benefits. If you’re going to incorporate AI chatbots into your email marketing, you might as well understand their full potential. Incorporating it into your workflow, in general, can benefit your company in multiple ways.
For email marketing to function, an email database is mandatory. We can’t overstate the importance of having a clean email list for marketing. Without qualified recipients, a campaign cannot succeed.
Chatbots aid in this process. Getting email IDs by asking leads to fill a sign-in form is no longer efficient. Aside from this, people also find it tedious to answer so before you get the information you need, they might have clicked away already.
Chatbots engage in conversation with people, ultimately gaining their email addresses and other things such as their age, gender, preferences, etc.
This process is automatic, thanks to AI chatbots. We get to save time and obtain crucial information for a more personalized, irresistible email.
Online shoppers tend to forget about their cart. Chatbots remind the customers about the nice things just waiting for them behind the CTA button. Sometimes, all customers need is a little nudge in the right direction to get them to complete a transaction.
They also make the shoppers aware of the coupons they won but never claimed. This gives them discounts and benefits while you slowly cultivate customer brand loyalty.
The more personalized the conversation, the higher the rate of response. And most times, a positive one.
Assisting in the Segmentation Process
Gone are the days of sending out mass emails. For email marketing to deliver results, segmentation is necessary. A study by Campaign Monitor shows that email marketing by proper segmentation sees a whopping 760% increase in revenue. These days, chatbots ask the right questions and as a result, acquire the details for successful segmentation.
Developing Warm leads
A person who has an interest in a brand will subscribe to the brand’s social media or newsletter. A chatbot greets them, welcomes them into your brand, and will make sure that their stay is a comfortable one. Most excitingly, chatbots do this all by themselves!
With personalized conversations, the person gets attached to that particular brand. This is used by the sales team to advertise their products that fit the customers’ preferences. Cultivating warm leads in large numbers is a big asset to any company.
Setting Your Brand’s Tone
Chatbots, just like a person, have their own personality. Of course, it all depends on how well they are programmed. Talking with a chatbot and exchanging friendly texts will do a great deal of good to your brand. It will help customers understand that you want to communicate with them in a friendly way and that you genuinely care about them.
Ultimately it will help retain old customers and bring in new ones.
Email marketing is not dead. A recent study by Statista found that 319.6 billion emails are sent and received every day. A chatbot might be the new kid on the block, but it only seems like it can give email marketing a run for its money.
Combining both and playing to their strengths can pay off in big profits. The ability of chatbots to form a bond with people and win them over is priceless. And with the wide reach of email marketing, your company can hit the jackpot!
About the author:
Dan M. has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.