The world is evolving so is the way we tell our stories, AI or as we know it artificial intelligence is changing the way we live our lives, from the way we communicate to the way we travel everything around us is all now influenced by AI so it’s storytelling.
The cave era of storytelling
It is human nature to tell stories and inform others of our life events. Storytelling, whether factual or fictional, is an intrinsic human characteristic. However, some of the earliest evidence of storytelling comes from the cave drawings in Lascaux and Chavaux, France. The drawings, which date as far back as 30,000 years ago, depict animals, humans, and other objects.
It has been shown that humans in all societies, even dating back to cavemen, have an inclination toward visual representations.
Chauvaux cave drawings were not just casual doodles, but rather art that displayed the talents of skilled craftsmen at the time. They reflected a universal language by which all could understand and appreciate the stories told with a stick, in mud or in clay.
Another common form of drawing used to communicate stories is the use of hieroglyphs in ancient Egypt. This form of writing utilized pictographic characters as symbols and sounds.
The hieroglyphic language dates back about 5,000 years and is recognized as one of the world’s earliest writing systems.
It was not only used for religious documents, but also to line tombs and temples with messages to future inhabitants. Since we are visual individuals, drawings have always been an effective way to tell others stories about survival and life.
Another example is the Ancient Greeks who lived on islands and fished for food. They discovered ways to use their tools to carve messages into tombs and slates. Their stories for thousands of years were communicated only through oral storytelling.
The Greeks are also the first known civilization to develop writing and apply it to storytelling, which they used to leave messages and write poems. They used animals like pigeons to deliver urgent messages. Most of their communication was in times of sorrow, war, and celebration.
Why, then, are people drawn to stories?
One reason may be that it helps us feel in control. That is, it helps us to find order in things that have happened to us and make sense of the events of a random world.
Stories can also let us see how others think and feel. In other words, they can allow us to empathize with the people around us. In fact, studies suggest that the more compelling the story, the more empathetic people become in real life.
Today’s era of storytelling
Today, of course, stories are still be told, but in a different way. Since the evolution of artificial intelligence popularly called AI the way we tell our stories have really been changed storyteller now use artificial intelligence (AI) to help us tell our stories in a very amazing way.
Let’s take for instance the SCI-FI LONDON film festival in 2016. Set in a dystopian world with mass unemployment, the movie attracted many fans, with one viewer describing it as amusing but strange. But the most notable aspect of the film involves its creation: an artificial-intelligence (AI) bot wrote Sunspring’s screenplay.
If you don’t know the New York Times, Associated Press, Reuters, Washington Post, and Yahoo! Sports already use AI to generate content. The Press Association, for example, can now produce 30,000 local news stories a month using AI.
Even marketers, these days use AI help to streamline time-consuming tasks such as collecting and analyzing data, which are critical for identifying content opportunities and measuring the success of past work. Personalization and segmentation are also made easier by AI and machine learning technology.
We as a company we are not left out the kennysoft STUDIOs creative department uses AI to research on articles our reader will love to read before we start any writing that’s how AI has helped us as a company to keep up to the trends going on around the world.
Studies on how AI is impacting the world of communications have shown that this technology is helping PR practitioners monitor news and social media, listen to and analyze industry trends, measure campaign performance, predict possible reputational crises and report campaign results more efficiently.
In fact, a study conducted by the Chartered Institute for Public Relations established that 41% of the skills and abilities needed to practice public relations are currently supported by some form of AI. This is not necessarily a bad thing.
Some researchers affirm that the automation of repetitive tasks like curating journalist lists and matching brands’ content with potential influencers will allow PR professionals to focus on more exciting areas like innovation and creativity.
Conclusion On How AI Is Changing Storytelling
However, our ability to write surprising stories will grow more dependent on algorithmic tools that have the power to offer relevant insights we wouldn’t otherwise know, and push our creative boundaries by forcing us to come up with ideas no one has ever heard before.
To thrive in the age of artificial intelligence, storytellers must cultivate our ability to understand the influence of this technology and embrace it as a creative partner that will help us connect with other humans in a more profound and meaningful way.
Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd fondly called Kennysoft STUDIOs.
Kennysoft STUDIOs is a Nigerian Video and Animation Production Studio.
And also, the founder and lead instructor at Kennysoft Film Academy. I can be reached via [email protected]