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SA based talent recruiter, Wamly, secures investment from Knife Capital

Wamly seeks to expand internationally, with Davey Gant, partner at Knife Capital, joining the Wamly board of directors

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L-R: Francois de Wet, founder & CSO, Marnus Broodryk, CEO, Wamly
L-R: Francois de Wet, founder & CSO, Marnus Broodryk, CEO, Wamly

Wamly, a South African one-way video interview software startup, has closed a second round of investment from venture capitalist firm, Knife Capital.

With the undisclosed amount of funds, Wamly seeks to expand internationally, with Davey Gant, partner at Knife Capital, based in UK, joining the Wamly board of directors.

Wamly was founded by Francois de Wet in 2018 and is focused on achieving its goal in bridging the gap between companies in search of talented individuals required to enhance growth. The company rules out the need for in-person interviews, making the process absolutely seamless and faster.

The company’s software brings about time-saving benefits and reduces hiring hours for companies by 70%. Since its inception, the startup affirms to have completed 16,782 interviews.

Wamly’s current investment will be used to boost marketing initiatives, expand teams and enhance product development. The goal is to cement Wamly’s position as the leading software application for recruiters in the local market, as well as to start executing international expansion plans throughout Africa and beyond.

Francois de Wet is an industrial psychologist who has worked with several high profile corporates and CEOs. Over the years, his experience and observation of the inefficiencies in recruitment processes led him to develop the great idea of Wamly to help thousands of companies around the world experience time savings and a high rate of interest in businesses. Marnus Broodryk joined de Wet on the journey in 2020.

Sometimes venture capital investments just fall into place,” says Keet van Zyl, founding partner at Knife Capital. “I have an immense amount of respect for what Marnus has achieved in the South African entrepreneurial space, and when he told me about his new venture, the team behind it and the Wamly growth metrics, Knife Capital just had to take a closer look.”

We used Wamly for our own recruitment process during the due diligence exercise which underpinned the market opportunity. It has been a seamless journey so far and we are excited about executing on the disruptive growth strategy here.”

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​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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