TallOrder Solutions Pty Ltd, a South African developer of advanced cloud-based point of sale (POS) solutions for the small and medium-sized enterprise (SME) market, has raised $3,100,000 (ZAR47,000,000) in additional Series A funding.
Taking the total funds raised by TallOrder to $5,200,000 (ZAR80,000,000) since its inception in 2014, the current investment round, which will be used to accelerate growth and product development, included existing investors such as Investec Private Capital, as well as a consortium led by Africa-focused fintech investment firm Nurture Investment Management (“Nurture”).
Nurture’s consortium consists of family offices and high net worth individuals, such as Valentine Chitalu, an experienced pan-African investor.
“Developing a robust, feature-rich and widely adaptable cloud POS solution takes a lot of development effort, both in terms of money and time. Investors have been keen to invest in the next generation of cloud-based point of sale systems, as the global market is vast and the growth opportunities massive” said Dana Buys, CEO and co-founder of TallOrder.
Tatenda Mutizwa, Nurture’s co-founder and managing partner, commented: “We are pleased to make this significant investment into what we believe is a category-defining software-as-a-service company alongside Dana and the existing shareholders. We look forward to supporting the African — and ultimately global — expansion of TallOrder over the next few years.”
The Covid-19 pandemic has accelerated a move from the legacy local area network (LAN) based, on-premise offerings to cloud-based solutions which can be managed from anywhere. These solutions are faster to deploy and generally billed on a monthly basis, which makes cloud solutions generally more competitively priced.
Buys noted that most US cloud POS providers are payment processors at the core, whilst TallOrder has taken a merchant centric approach, offering integration with popular payment platforms such as SnapScan, Zapper, MasterPass, Yoco, ThumbzUp, MTN MoMo, Innervation, African Resonance, NetCash, DPO and PayFast, to name but a few.
TallOrder can be deployed on suitable Windows, iOS and Android-based devices. Add-ons include a fully integrated e-store for those who want to accept take-away orders and offer free deliveries, a powerful interactive order management display system, flexible customer-facing displays with support for QR-Code payments and digital signage for dynamic in-store promotions.
According to Buys: “For the Sub-Saharan Africa market we had to build a cloud POS with solid offline capacity, as the continent’s internet tends to be slower, more expensive, and less reliable than that of developed countries, where the cloud access is fast, cheap and always-on. We have focused on building deep integrations to the popular SME local cloud accounting systems from Xero and Sage, as well as to local loyalty and reward systems.”
In Africa, TallOrder can be deployed by retailers, service companies and hospitality businesses. Buys says that a cloud-based solution is ideal for SMEs who typically have less internet technology (IT) skills on board and are focused on running their businesses and may not have the time or resources needed to deal with internet security, on- and offsite backups, disaster recovery, as well as keeping the software, databases and integrations up to date.
For the international market, TallOrder has developed a strong offering for the 10 -100 room hotel/lodge/resort/guest house market, by forging deep integrations to the leading cloud hospitality property management systems. Buys says that this large market is rapidly embracing the benefits of the cloud solutions on offer, as hospitality operations are restructured following the massive impact of the Covid 19 pandemic.
Buys believes that TallOrder has proven its market fit, with installations across many business types in South Africa, African markets including Uganda, Ghana, Kenya, Tanzania, Malawi, Zambia, Zimbabwe, Mozambique, Botswana, the Seychelles, and in Asian markets such as Indonesia.
“Our focus now moves to rapidly growing our local and global customer base,” Buys concluded.