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Reactions to Flutterwave Rebrand, More About New Products

While some users loved the new look, others did not

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Flutterwave New and Old Logos
Flutterwave New and Old Logos

While some reactions were positive, some were negative. A particular comment read: “To be honest, I prefer the former logo, rebranding, website UI and dashboard UI,” another stated: “I prefer the former logo to this.” Some positive comments were: “Great new logo,” “very nice rebranding,” “Flutterwave to the world,” and others.

At a recently held event themed “Flutterwave 3.0”, the fintech giant announced a rebrand of its logo and dashboard, introduced new products and services including fintech-as-a-service (FaaS) services for embedded finance, SME loans, card issuance for clientele, the addition of Apple Pay and Google Pay to its payment options, among others.

Flutterwave new logo

Flutterwave new logo

The small business loan platform called Flutterwave Capital was designed to attend to the capital needs of small and medium-sized enterprises. The platform was built to provide a business lending marketplace that can be easily accessed by Flutterwave’s merchants in growing their businesses.

The solution is powered by Flutterwave in partnership with CashConnect Microfinance Bank, MoneyWise Microfinance Bank, Wema Bank, Zenith Bank, Stanbic IBTC Bank and Sterling Bank. It enables Flutterwave businesses to access loans without collateral, cumbersome documentation and other stringent terms and conditions. 

Flutterwave team wearing the old logo

Flutterwave team wearing the old logo

On the other hand, the fintech-as-a-service solution will allow other companies to leverage Flutterwave’s APIs, embedding financial capabilities into their existing applications, products, and services.

The FaaS solution provides services such as KYC, account opening, debit card issuance, payments, and real-time transfers through a single endpoint, account servicing, and compliance.

This reduces the burden on companies when it comes to developing infrastructure, integrating multiple, disparate financial systems, licensing, and compliance needed in building and offering consumers digital financial services.

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Flutterwave is continually on an expansion drive and the new products and services following its $250 million Series D round, which boosted the company’s valuation to over $3 billion, are part of its growth strategy.

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