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Samsung Tops Global Smartphone Shipment Market in Q2 ‘22, Apple Second 

Apple shipped 48 million iPhones worldwide, up +3% YoY, for 16% global marketshare in Q2 2022

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Strategy Analytics Smartphone Market Research
Strategy Analytics Smartphone Market Research

Samsung topped the global smartphone shipment market with 22% share in Q2 2022 while Apple ranked second place with 16% share — Strategy Analytics.

With this being Apple’s highest second quarter performance over the past ten years, the global smartphone shipments experienced a -7% fall Year-on-Year to 291 million units in Q2 2022. 

Per Business Wire, Linda Sui, Senior Director at Strategy Analytics said this is the fourth consecutive quarter of annual decline in smartphone volumes.

This, according to Sui, is a result of the Covid-19 pandemic which impacted the smartphone market negatively and unfavourable economic conditions also weakened smartphone demand and other non-essential products.

The Director at Strategy Analytics, Woody Oh, said Samsung was estimated to have shipped 63 million smartphones and topped the global smartphone market with a healthy 22% share in Q2 2022. It is the vendor’s highest second quarter performance by market share since 2020. 

Demand continued to remain strong for the newly launched flagship Galaxy S22 series, especially the higher-priced S22 Ultra model. 

Apple shipped 48 million iPhones worldwide, up +3% YoY, for 16% global marketshare in Q2 2022. This is the highest second-quarter market share for Apple over the past ten years, at the expense of leading Chinese brands who are hampered by sluggish performance in both home and overseas markets. 

Apple had a good quarter, led by iPhone 13 series which continued to ramp up volumes in US, China and other key markets.”

With Xiaomi, OPPO and Vivo among the top five, Yiwen Wu, Senior Analyst at Strategy Analytics, added that Xiaomi shipped 40 million smartphones and took third place with 14% global marketshare in Q2 2022, down from 17% a year ago. 

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Xiaomi suffered from geopolitical uncertainties in Europe. China and India markets also delivered a mixed bag for the Chinese brand. OPPO (OnePlus) held fourth spot and captured 10% global smartphone marketshare during Q2 2022. 

Vivo stayed fifth with a 9% global smartphone marketshare in Q2 2022. OPPO (OnePlus) and Vivo both lost ground in most markets, as 5G competition from Honor and other smartphone competitors intensified sharply in China and other markets.

Neil Mawston, Executive Director at Strategy Analytics, noted that Transsion, Honor, Lenovo-Motorola and Huawei outperformed the overall market but delivered different patterns, and among the top ten brands, there were eight Chinese brands. “However, all these Chinese brands combined posted -13% annual decline, underperforming the total market and the top two players.”

Linda Sui, Senior Director at Strategy Analytics, concluded that Samsung and Apple would continue to outperform and remain in the top two places. “Chinese brands need to stabilise their performance in the China market and explore new growth engines to terminate the falling track.”

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