The partnership is intended to introduce more GameStop customers to FTX’s community and its marketplaces for digital assets.
In addition to collaborating with FTX on new ecommerce and online marketing initiatives, GameStop will begin carrying FTX gift cards in select stores.
During the term of the partnership, GameStop will be FTX’s preferred retail partner in the United States.
The deal unites GameStop, one of the key players in the meme-stock craze of a year and a half ago, with one of the leading crypto exchanges in the world.
The two companies will promote e-commerce and marketing initiatives, while certain GameStop retail stores will carry FTX gift cards, according to a statement Wednesday. GameStop is also being given the label of FTX’s “preferred” retail partner in the U.S.
Deal terms weren’t disclosed.