Smart Digital Solutions, a South African technology services and solutions company, has partnered with BRICS Women’s Business Alliance and various entities to facilitate the development of ICT skills among women entrepreneurs.
This will be done through programmes conducted as workshops where digital technologies will be used to train 200 women business owners for e-commerce and marketing, enabling them to grow sustainably.
The workshops will be conducted quarterly, and the programme will be officially launched through a virtual platform on 28 September at 11am SAST.
Partners included in this initiative are Meta, The Commonwealth, United Nations, African Women in Digital Leadership, .ZA Domain Name Authority, National Electronic Media Institute of South Africa, and the University of Limpopo.
Veronica Motloutsi, Founder and CEO of Smart Digital Solutions, said the programme aims to equip women entrepreneurs with tools to use digital and online platforms. They will also leverage digital infrastructure to help them join the global supply chain and contribute toward developing the global economy.
“The initiative is inspired by BRICS Women’s Business Alliance’s position on closing the digital divide and ensuring women are central to the COVID-19 recovery plan. The economic disruption by the pandemic has been profound, and women have been hit the hardest,” Motloutsi added.
“The programme will focus on providing insights and tools on e-commerce and digital marketing, search engine optimisation, digital marketing using social media platforms, domain name registration, artificial intelligence and machine learning skills,” highlighted Ipeleng Mkhari, founder and CEO of Motseng Investment Holdings, also a representative of the BRICS Women’s Business Alliance National Chapter.
According to Smart Digital Solutions, the programme will have high-profile dignitaries, such as the general secretary of the Commonwealth Secretariat; deputy minister in the office of the Presidency; chairperson of BRICS Women’s Business Alliance, deputy permanent secretary for the Ministry of Trade and Industry; lead for the Commonwealth Digital Connectivity Cluster, and African Union director for the African Continental Free Trade Area.