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Home ยป 3MTT: FMoCIDE and Aleph Group to Train 2600 Youth in Digital Advertising

3MTT: FMoCIDE and Aleph Group to Train 2600 Youth in Digital Advertising

Staff Writer by Staff Writer
October 8, 2024
in News
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Aleph Group, 3MTT and FMoCIDE
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The Federal Ministry of Communications, Innovation & Digital Economy (FMoCIDE) has formed an alliance with Aleph Group, a leading global enabler of digital advertising, to empower over 2,600 Nigerian youth with essential digital advertising skills as a part of its flagship project, the 3 Million Technical Talent Programme (3MTT).

Through this collaboration, young Nigerians will gain access to Alephโ€™s Digital Ad Expert (DAE) programme, equipping them with the knowledge and skills necessary to thrive in today’s digital landscape.

Aleph Group connects advertisers with consumers across over 130 emerging markets, facilitating engagement on over 45 of the worldโ€™s top digital platforms, including Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X, and more.

In line with President Bola Ahmed Tinubuโ€™s goal of creating 2 million digital jobs by 2025, the DAE program quickly and effectively trains many participants, supporting Nigeria’s digital economy growth.

โ€œTeaching our youth digital advertising skills is crucial for advancing Nigeria’s economy in the digital age,โ€ says Francis Sani, Special Adviser on Innovation, Entrepreneurship, and Capital from Federal Ministry of Communications, Innovation & Digital Economy.

The DAEโ€™s focus on practical, industry-relevant skills, makes it an ideal solution for addressing Nigeria’s digital skills gap.

โ€œThe programme will be offered in both live and self-paced formats, ensuring flexibility and accessibility for participants across the country,โ€ comments Aleph Groupโ€™s managing director for West Africa, Stanislaus Martins.

Upon completion, graduates will receive a globally recognised Digital Ad Expert certificate, granting them access to Aleph’s extensive alumni network and opening doors to exciting career opportunities in the digital advertising industry.

Aleph Group aims to train 800,000 students across the continent through its DAE programme, and this alliance represents a significant stride towards achieving that goal.

โ€œThis collaboration aligns with our mission to foster innovation and create opportunities for young people to thrive in the global digital economy,” said Gaston Taratuta, founder and CEO of Aleph Group.”

With an initial cohort of over 2,600 participants, this alliance is set to more than double participation in DAE in Nigeria.

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