Qeen.ai, a Dubai-based artificial intelligence startup, has raised $10 million in a seed funding round to expand its AI-driven e-commerce solutions.
The investment, led by Prosus Ventures, is one of the largest early-stage AI investments in the Middle East and North Africa (MENA) region.
The company, founded in 2023 by ex-Google and DeepMind engineers Morteza Ibrahimi, Ahmad Khwileh, and Dina Alsamhan, is developing AI-powered agents that help online retailers automate content creation, marketing, and customer engagement.
According to Qeen.ai, its AI solutions have already reached over 15 million users and generated one million product descriptions, contributing to a 30% increase in sales for merchants using its platform.
The e-commerce sector in MENA is projected to reach $50 billion by 2025, with Saudi Arabia and the UAE leading the expansion. While global e-commerce currently accounts for 15% to 20% of retail sales, Qeen.ai believes this figure could grow if merchants optimise their operations beyond paid advertising.
“We worked with a client to optimise their content and SEO. After using our AI plugins, their search volume increased by 40%, and their Google ranking improved from 22 to 18—all with zero manual effort. The entire process was fully autonomous,” said Ibrahimi.
Qeen.ai’s AI technology personalises content dynamically based on user behaviour and device type. For example, mobile users may receive concise bullet-point summaries, while desktop users get detailed descriptions.
AI-powered marketing tools have gained global traction, with companies in the US and Europe offering similar solutions. However, Qeen.ai is targeting an underserved market by prioritising MENA before expanding internationally.
“One of the most exciting things we’ve seen is the quality of AI talent here,” said Ibrahimi. “We’ve attracted great talent both locally and internationally—people have left the Bay Area, Europe, and the UK to come here and build with us.”
The company operates on a subscription-based model, charging merchants per active SKU for content automation and on a per-interaction basis for AI-driven marketing services. Notable clients include Dubai Store, 6th Street, and Jumia.
With a team of over 25 employees across the UAE and Jordan, Qeen.ai plans to use its latest funding to expand its AI capabilities, scale its workforce, and attract more e-commerce businesses. Investors in this round include Wamda Capital, 10X Founders Fund, and Dara Holdings.
Having raised a total of $12 million within a year, Qeen.ai is boosting the AI-driven growth of online retail in the region.
