Temu, the fast-growing global online marketplace, has joined the International Trademark Association (INTA) as a corporate member, taking a major step toward strengthening its intellectual property (IP) protection framework.
As part of this move, Temu now serves on INTA’s prestigious Anti-Counterfeiting Committee, a platform for collaborative action among industry leaders.
The International Trademark Association is a leading global network comprising over 6,700 organizations and 37,000 IP professionals across 181 countries.
Temu’s membership signals its deepening commitment to creating a trustworthy e-commerce environment and working alongside global stakeholders to combat the rise of counterfeit goods in digital spaces.
“INTA welcomes Temu’s willingness to engage in anticounterfeiting initiatives,” said Alastair Gray, director of Anti-Counterfeiting at INTA. “Through active participation in our Anticounterfeiting Workshop and Takedown Certificate Program, Temu contributes to the development of best practices that protect both IP rights and consumers.”
Temu Takes the Lead in IP Conversations at INTA 2025
At the 2025 INTA Annual Meeting held in San Diego this May, Temu played a visible role by moderating the Anti-Counterfeiting Committee Roundtable.
The session brought together global brand owners, digital platforms, and regulators to discuss collaborative strategies, new technologies, and policy frameworks for improved counterfeit detection and IP enforcement.
“Joining INTA and serving on its Anti-Counterfeiting Committee underscores Temu’s dedication to IP integrity,” said a Temu spokesperson. “We are focused on building alliances that raise industry standards and ensure consumer protection through proactive enforcement.”
Investing in Technology and Transparency
Temu has already taken major strides in building a safe and IP-respecting marketplace since its 2022 launch. Key initiatives include:
- Strict seller vetting and mandatory compliance training
- 24/7 algorithmic surveillance enhanced by manual review
- A dedicated IP Protection Portal and Brand Registry to streamline takedown requests
- A fast-response internal enforcement team to resolve claims quickly and accurately
Temu also actively participates in INTA’s Online Platform Notice and Takedown Certification Program, which educates platform operators on effective takedown workflows and helps improve the quality of rights-holder submissions.
A Shared Vision for Safer Digital Commerce
By aligning with INTA’s mission, Temu is not only protecting brands but also reinforcing consumer trust.
As online shopping continues to grow globally, the company’s investment in collaborative IP enforcement reflects a broader industry shift toward transparency, responsibility, and safety in e-commerce.
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