Google has officially launched the Pixel 10 family at its Made by Google 2025 event, unveiling its latest smartphones and also a foldable, wearables, earbuds, new apps, and accessories.
Artificial intelligence, powered by the new Gemini platform and the Tensor G5 chip, is at the heart of almost every update.
Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL
The Pixel 10 lineup introduces several hardware and AI-driven upgrades. For the first time, the base Pixel model includes a 5x telephoto lens, previously exclusive to Pro versions. The Pro Res Zoom feature extends up to 100x zoom, promising clearer details through a new generative imaging model optimised for Tensor G5.
- Displays: Pixel 10 and Pixel 10 Pro feature 6.3-inch displays, while the Pro XL comes in at 6.8 inches.
- Brightness: The Pixel 10’s Actua display reaches 3,000 nits, making outdoor visibility easier.
- Design: Satin-finish metal frame, polished glass back, refined camera bar, and Material 3 Expressive UI with smoother animations.
- Performance: Up to 16GB RAM, bigger batteries, faster wired charging, and 25W Qi2.2 wireless charging on the Pro XL.
- Colours: Obsidian, Frost, Indigo, Lemongrass, Moonstone, and Jade.
- Pricing: Pixel 10 starts at $799, Pixel 10 Pro at $999, and Pixel 10 Pro XL at $1,199. Preorders are open, with shipping on 28 August.
Google promises seven years of OS and security updates, alongside Pixel Drops to keep the phones fresh over time.
Pixel 10 Pro Fold
The company’s new foldable, the Pixel 10 Pro Fold, introduces stronger durability and slimmer aesthetics.
- Displays: A 6.4-inch cover display and an 8-inch main screen.
- Durability: First Google foldable with an IP68 rating for dust and water resistance.
- Camera: Upgraded system with a 48MP ultra-wide sensor and 5x telephoto lens.
- Performance: Runs on the Tensor G5 with Gemini AI features.
- Battery: Larger capacity for longer life.
- Design: Slimmer bezels, stronger hinge.
- Pricing: Starts at $1,799, available in Moonstone and Jade from 9 October.
Pixelsnap Accessories
At Made by Google 2025, Google introduced Pixelsnap, its version of Apple’s MagSafe, across the Pixel 10 lineup.
- Accessories include:
- A $40 Pixelsnap charger with Qi2 wireless charging.
- A $50 phone case with a built-in magnetic ring.
- A $30 ring stand for hands-free use.
- A $69 Pixelsnap stand charger that doubles as a dock.
- Qi2-compatible cases priced at $49.99, colour-matched to Pixel devices.
- A dual-port 67W fast charger.
Pixel Journal App
Google also introduced Pixel Journal, a journaling app exclusive to Pixel 10. Users can add photos, activities, and locations, while locking entries for privacy. AI features offer writing prompts for inspiration.
Pixel Watch 4
The Pixel Watch 4 brings multiple improvements:
- Design: Domed Actua 360 display with 10% more visible screen space and 16% slimmer bezels.
- Brightness: Display reaches 3,000 nits.
- Battery life: 25% longer – up to 30 hours on the 41mm model and 40 hours on the 45mm version.
- AI: Direct Gemini access by lifting your wrist.
- Pricing:
- 41mm Wi-Fi: $349
- 41mm LTE: $449
- 45mm Wi-Fi: $399
- 45mm LTE: $499
- Release date: 9 October.
Pixel Buds 2a and Buds Pro 2
Google expanded its earbud range with two updates:
- Pixel Buds 2a ($129.99):
- Active noise cancellation.
- Transparency mode.
- Tensor A1 chip.
- Replaceable case battery.
- 7-hour battery life with ANC (10 hours without).
- Available in Hazel, Iris, Black, and Purple on 9 October.
- Pixel Buds Pro 2:
- Gesture controls for calls.
- Adaptive Audio and Noise Protection.
- Background noise reduction with Gemini Live.
- New Moonstone and Silver colours.
- Update rolling out in September.
Fitbit AI Health Coach
Google is enhancing Fitbit with an AI-powered personal coach. Users can set goals, share available equipment, and receive customised workout and sleep improvement plans. A preview launches in October, integrated into the redesigned Fitbit app.
Gemini for Home
Google confirmed that Gemini for Home will replace Google Assistant on Nest devices, starting with early access in October.
- Works on Nest doorbells, security cameras, thermostats, and speakers.
- Still activated by “Hey Google.”
- Handles complex requests like playing specific songs or adjusting multiple home controls at once.
- Gemini Live integration enables natural, conversational responses.
- Both free and paid versions are planned.
Google’s Vision
At the Made by Google event 2025, Rick Osterloh, Google’s Senior Vice President of Devices and Services, summed up the company’s direction:
“We’ve always believed that a phone should be more than just a tool. It should anticipate your needs and make your life easier.”
