Viral marketing is now data-driven, and recent findings show exactly where it thrives. A new study by Click Intelligence reveals the countries where viral campaigns generate the strongest consumer response, with the United States, Singapore, and the Czech Republic topping the global ranking.
In the United States, consumer demand is unmatched, as Americans log more than 15 million monthly searches for Labubu and nearly 758,000 for Stanley Quencher, alongside tens of thousands of visits to online marketplaces. This level of engagement gives the U.S. a Trend Interest Index of 99, the highest score in the world.
Singapore comes in second with an index of 87, showing remarkable activity for a country of its size. Beyond the 199,000 monthly searches for Labubu, Singaporeans conduct over 13,000 searches for Stanley Quencher and make more than 2,000 product-page visits monthly, numbers that underline the market’s deep connection with viral consumer trends.
The Czech Republic ranks third, largely driven by Labubu mania. With 91,200 monthly searches per million people, the country tops the chart for per-capita interest in the toy. Its consumers also show consistent curiosity about KIKO Lip Gloss, logging over 6,000 searches each month.
Canada and Australia follow in fourth and fifth positions, with both countries recording millions of monthly searches for Labubu and steady traction for KIKO Lip Gloss.
In Turkey, however, the trend is very different. The country posts the highest global interest in KIKO Lip Gloss, with over 307,000 monthly searches, a figure that pushes it into sixth place overall.
Brazil, the Philippines, Indonesia, and India complete the top ten. Brazil stands out with the world’s second-highest search interest in KIKO Lip Gloss, while India shows a huge appetite for Labubu, with more than 2.4 million monthly searches, though marketplace conversions remain relatively low.
The report underlines how global sales mirror online activity. In the first half of 2025 alone, Labubu generated $418 million worldwide. The toy, created by Hong Kong artist Kasing Lung and sold by Pop Mart, has become a cultural phenomenon, helped by affordability, strong storytelling, and celebrity amplification. BLACKPINK’s Lisa, among others, has contributed to its viral spread.
James Owen, co-founder & director at Click Intelligence, noted: “Viral marketing has fundamentally changed how brands engage with consumers, turning everyday individuals into influential advocates. The strong sales performance of products like Labubu, Stanley Quencher, and KIKO Lip Gloss demonstrates the effectiveness of viral campaigns in driving consumer demand on a global scale. For companies, understanding which markets respond best to viral marketing is critical for developing targeted strategies that optimise engagement and support sustained growth.”
Analysts say that success in viral marketing comes down to three key drivers, scarcity, storytelling, and social amplification.
Limited-edition releases trigger fear of missing out, emotional branding deepens attachment, and influencers create aspirational value. The combination has led Pop Mart’s CEO, Wang Ning, into the ranks of China’s wealthiest billionaires.
Viral marketing is not a happy accident but a science of cultural timing, digital behaviour, and consumer psychology. Brands that master these elements, and target the right markets with precision, are likely to see explosive growth in 2025 and beyond.
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