Google’s annual search trends have revealed the most asked questions by Nigerians in 2025, offering a fascinating snapshot of the country’s cultural curiosity, political awareness, and online conversation drivers.
This year’s list spans a mix of global personalities, local influencers like asking who is Tompolo?, geopolitical concerns, and viral internet culture.
Below is a breakdown of the questions Nigerians asked Google more than any others, and what these search patterns say about the nation’s digital pulse.
1. “Who is Charlie Kirk?”
Charlie Kirk, a well-known American conservative commentator, dominated Nigerian search queries in early 2025. His rise in local searches is tied to his controversial global commentaries, viral clips on X/Twitter, and spillover engagement from U.S. political debates that captured Nigerian attention online.
2. “Who is Seyi Vodi?”
Fashion entrepreneur Seyi Adekunle, popularly known as Seyi Vodi, became one of Nigeria’s most Googled personalities following major social media buzz surrounding his fashion empire, celebrity clientele, and industry controversies that pulled him into national conversation.
3. “Who is the new pope?”
The question surged after global attention shifted to the Vatican due to leadership transitions within the Catholic Church. Nigeria’s large Christian population contributed significantly to this spike.
4. “Who is Tompolo?”
Government contracts, security discussions in the Niger Delta, and renewed focus on maritime protection pushed interest in High Chief Government Ekpemupolo, popularly known as Tompolo, back into national search prominence.
5. “What is Labubu?”
The rise of collectible culture and viral toy trends led many Nigerians to search for Labubu – a globally popular designer toy created by Thai artist Kasing Lung. Its rarity, high resale value, and sudden popularity on TikTok and Instagram drove massive curiosity.
6. “What is a state of emergency?”
With political tensions, security concerns, and discussions around governance across West Africa, Nigerians frequently searched this constitutional term to understand its implications.
7. “What is war crime?”
As global conflicts intensified in 2025, Nigerians sought clarity about international law, humanitarian rules, and the meaning of war crimes in news reports and online discussions.
8. “What is the meaning of Kelebu?”
“Kelebu,” a viral slang term circulating across TikTok Nigeria and urban pop culture, became a top search as young people tried to decode its meaning, usage, and origin.
9. “Who is Michèle Lamy?”
The French fashion designer and cultural icon, known for her collaborations with Rick Owens, became a breakout search topic in Nigeria following high-profile fashion events, celebrity mentions, and viral clips highlighting her unique persona.
10. “Who is the biggest streamer in Africa?”
Africa’s growing creator economy made this a major search item. Nigerians showed heightened interest in top gaming streamers, digital creators, and the rise of esports personalities across the continent.
What These Trends Reveal About Nigerians in 2025
Analysts say the 2025 Google search patterns reflect three key themes:
1. A rising culture of global awareness
Nigerians increasingly search for context around international politics, global conflicts, and major geopolitical shifts.
2. Strong influence of social media
Viral slang, online personalities, and influencer-driven controversies heavily shape national curiosity.
3. Expanding digital literacy
Nigerians want clearer explanations of legal, political, and global governance terms, indicating a more informed and engaged online population.
