United Bank for Africa (UBA) has launched The Red Vault, a lifestyle rewards platform designed to offer year-round benefits and discounts to its customers.
The platform, unveiled during the bank’s Valentine’s Day celebration, provides access to discounts across multiple lifestyle categories, including travel, fashion, wellness, healthcare, short-let services, and ride-hailing.
According to the bank, the initiative is part of its broader customer engagement strategy aimed at embedding tangible value beyond traditional banking services.
Customers can access the platform via https://theredvault.ubagroup.com using any UBA debit or prepaid card.
Expanding beyond transactional banking
UBA said the launch aligns with its 2025 campaign theme, “It’s All About U,” which focuses on prioritising customer-centric offerings and enhancing everyday experiences.
Speaking at the unveiling, the bank’s Head of Retail and Digital Banking, Shamsideen Fashola, said the initiative reflects UBA’s commitment to continuous customer appreciation.
“At UBA, customers are at the heart of our business. Appreciation should not be limited to special occasions but must become a consistent experience. The Red Vault is our way of rewarding our customers every day,” Fashola said.
He encouraged customers to use their UBA cards to maximise the platform’s benefits, noting that the bank intends to provide exclusive perks across participating partners.
Also speaking, UBA’s Group Head of Brand, Marketing and Corporate Communications, Alero Ladipo, said the platform reinforces the bank’s promise of delivering premium value.
“With The Red Vault, we are redefining what banking means to the individual. From transportation savings to fashion deals and travel discounts, the platform is designed to enhance our customers’ lifestyles,” she said.
UBA’s footprint
United Bank for Africa operates in 20 African countries as well as the United Kingdom, the United States, France, and the United Arab Emirates.
The bank employs approximately 25,000 people group-wide and serves over 45 million customers globally, offering retail, commercial, and institutional banking services.
