Apple Inc. has invited members of the press to a “special Apple experience” on March 4, and the company plans to handle it differently from its usual keynote events.
Instead of hosting one livestreamed presentation, Apple will roll out announcements over three days, starting on March 2.
The programme will end on March 4, with in-person sessions in New York, London and Shanghai, where journalists will test new products.
The format will focus on hands-on demonstrations rather than a single-stage presentation. Reporters are expected to move through guided demos across the three cities.
According to reports from Bloomberg journalist Mark Gurman, Apple plans to introduce at least five products during the period.
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These include a lower-priced MacBook, the iPhone 17e, an iPad Air fitted with an M4 chip, a new entry-level iPad, and refreshed MacBook Air and MacBook Pro models.
He said the devices are due this spring, although the exact timing for each launch is not yet known. John Gruber of Daring Fireball also said the event may be “a hands-on thing with in-person demos.”
Apple has confirmed that the March 4 sessions will take place at the same time in New York, London and Shanghai. That breaks from its standard practice of hosting major launches at its headquarters in Cupertino.
Alongside the hardware, Apple is expected to discuss updates tied to iOS 26.4. The company has also given a sign that Visual Intelligence will play a big part in its next wave of wearable devices.
Chief executive Tim Cook has pointed to the feature as a key part of Apple’s direction in artificial intelligence for hardware.
There are also indications that Apple could preview immersive sports content for the Vision Pro headset, possibly including Formula 1 coverage, using its exclusive United States broadcast rights.
