The NIVEA ₦3 billion national consumer promo has reached week 7, with more winners announced across Nigeria.
At the draw held on February 19, 10 more consumers won ₦1 million each. Among them are Ismaila Ayinde Omoshalewa from Ibadan and Okereke Happiness Chidinma from Delta State, both of whom have received their prize money.
Ismaila said the win came at a necessary time for his family.
“This money has really come to solve major problems for my family. I’m spending part of it to complete my children’s school fees, pay our rent, and I’m putting the rest in my wife’s business,” he said.
Chidinma also spoke about the moment she got the call.
“I was amazed to have won because I just thought of trying out the product, then I got a call that I won. My husband and I already made a plan about how to expend the prize money,” she shared.
With seven draws completed, the company says more than 450,000 Nigerians have won different rewards since the promotion began.
So far, 70 consumers have won and redeemed ₦1 million each. More than 350 winners have received ₦50,000 Jumia shopping vouchers, while about 450,000 participants have enjoyed ₦1,000 instant airtime.
The promotion runs for 12 weeks. Participants who buy any NIVEA 400ml Body Lotion variant such as Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep, can find a unique code on the pack, scratch it, and dial 7022code# to enter.
Each valid entry provides ₦1,000 airtime instantly and qualifies the buyer for the weekly draws.
Beyond the weekly prizes, bigger rewards are also on offer. At the end of the campaign, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium.
Fiyin Toyo, marketing director for Central, East & West Africa (CEWA) at Beiersdorf, said the response has been strong across the country.
“Entering Week 7 and seeing the excitement continue to build across Nigeria is incredibly inspiring for us. What stands out most is the consistency – Nigerians are winning every single week, and the process remains transparent and verifiable.
“This promotion was created to genuinely reward our consumers at scale, and we still have several weeks and major prizes ahead. There are many more opportunities to win, and we encourage everyone to keep participating.”
She added that every eligible purchase gives instant value and more chances to win before the promotion ends.
Regulators have approved the promotion. The National Lottery Regulatory Commission, Lagos State Lotteries and Gaming Authority, and the Federal Competition and Consumer Protection Commission are overseeing it.
With five weeks left, the company says entries are still open nationwide and more winners will emerge in the coming draws.
